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Today’s announcement of the cooperative relationship between Above the Treeline and BookExpoAmerica is a perfect introduction to the potential of the book catalog and electronic promotion tool Edelweiss which launched just over a year ago...
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Since NetGalley’s introduction nearly four years ago, there has been a distinct shift in the tenor and orientation of dialogues about digital galleys—not if, but when; not why, but how. That’s good news. Despite this shift, though, one of the major.....
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Read on for today’s delivery of a pretty little package all dressed up with a big red bow. Today NetGalley announced a partnership with Edelweiss. (Read the release.) Edelweiss, owned by Above the Treeline, provides web-based interactive publisher ca ...
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Digital isn't just treeline.jpgabout the books that reach consumers. Of course, publishers are using digital technology to handle the pre-pub life of their books as well. Edelweiss, a provider of Web-based digital catalogs for publishers owned by...
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Six months after being officially rolled out at BookExpo America this spring, Above the Treeline's interactive digital catalogue service, Edelweiss, is receiving accolades from its intended users. While a few booksellers contacted by PW have admitted to a
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In our lead article, Dev Ganesan, CEO and President of Aptara, argues by implication that the business-to-business market is far more significant than the trade market. In the piece he suggests that all forms of printed business communication, from annual
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Above the Treeline staff, including founder John Rubin, made presentations at the regional shows of Edelweiss, updating booksellers on the progress made by the electronic catalogue--and hearing testimonials from booksellers who have begun using it...
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I don’t think this is a new thing, but my Director recently showed me Edelweiss Interactive Publisher Catalogs. It appears to be geared more towards bookstores than libraries, but Edelweiss is a free product...
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In response to the input of hundreds of indie booksellers who completed the American Booksellers Association's recent survey on the use of e-catalogs, and Edelweiss interactive publisher catalogs in particular, the Edelweiss team...
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Long a dream of cost-cutting publishers and readers who fantasize about the perfect electronic search for forthcoming galleys, the digital book catalog is finally becoming an industry reality...
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eCatalogs will soon be a reality that booksellers can't ignore. This week, HarperCollins announced that it would be dropping its paper catalogs for the fall 2009 season in favor of digital catalogs, available at www.harpercollinscatalogs.com....
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On Tuesday, March 3, representatives from Above the Treeline, nine publishers, Ingram Book Group, and the American Booksellers Association met at Random House's New York City offices for discussions about ongoing field tests of Edelweiss, ....
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Above the Treeline announced today that on November 1 it would begin field-testing Edelweiss, a new online, interactive catalog product. The test will include publishers and booksellers...
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his month, Above the Treeline began adding Book Sense Bestseller data to its new interface. Bookstores using Treeline software to optimize their inventory selections can now scan weekly Book Sense Bestseller Lists and find which of those titles...
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A two-year Above The Treeline case study demonstrates the power of applying technology to optimize inventory management. Four of the largest multi-store, general-market booksellers using Above The Treeline's inventory-management software...
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What a difference a year makes. Since partnering with the ABA in January, John Rubin has criss-crossed the country to demonstrate Above the Treeline, the Web-based inventory management tool that he designed specifically for stores like the...
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On Friday, January 27, at ABA's First Annual Winter Institute, one of the sessions capping two days of educational programming was "Above the Treeline," presented by ATL founder John Rubin. Whether gauging by booksellers' comments or by...
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A project by Roberta Rubin's son to help her manage cash flow at the Book Stall, her Winnetka, Ill., bookstore, has turned into a Web-based inventory management tool that has captured the interest of not only independent booksellers but publisher...
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Nearly four years ago, John Rubin - coming out of a 10 year stint as a management consultant - went into his mother's independent bookstore in Chicago to help her manage her cash flow. It was there, after coming to the realization that his...
