Edelweiss+ Updates

EDELWEISS360 COLLABORATIVE CONSUMER MARKETING The “Shelter-in-Place" Era Beta Test  Get your titles in front of loyal indie bookstore consumers and support the indies by sponsoring placement in their store-branded email campaigns. Collaborate with the Indies to Connect the Right Books with the Right Readers:  Due to "shelter in place" guidelines, stores...

DANIEL FRIDD JOINS EDELWEISS+ UK   Above the Treeline, the company that provides the Edelweiss+ platform, has announced that former Bertline support team member and bookshop owner Daniel (Dan) Fridd is joining the Edelweiss+ UK team. Dan will work with Ruth Bradstreet, Managing Director, Europe, to support...

Edelweiss360 Available to Independent Bookstores During Crisis   To our booksellers, As the world has turned upside down and many of you have reduced hours, closed your stores to foot traffic or closed temporarily altogether, we've been thinking about ways we can help.    One way that we think we...

Last week, at the ABA’s Winter Institute, Above the Treeline announced its new service for independent bookstores, Edelweiss360. The product is focused on helping stores increase revenue primarily through targeted customer email marketing, direct online sales, and fostering digital customer communities. Much of the discussion at Winter Institute amongst booksellers focused...

Publishers Weekly: "WI15: Treeline Readies Targeted E-Marketing Product for Indies" "Last week at Winter Institute, Above the Treeline presented Edelweiss360, which gives independents an easier way to send out customized emails in lieu of Mailchimp or Constant Contact. A second, related component offers bookstores their own branded...