Ann Arbor, Michigan - November 5th, 2009 -

Above the Treeline is pleased to announce that W.W. Norton & Company has selected Edelweiss, Above the Treeline's interactive publisher catalog system, to publish their frontlist catalogs on the web.  With the addition of Norton's frontlist titles, Edelweiss' web-based publisher catalogs will encompass more than 31,000 titles across 450 imprints from 18 publishers.

Retailers, librarians, publicists, and other end users of publisher catalogs will be able to view Norton's Spring 2010 titles, beginning in mid-November 2009.

Bill Rusin, Norton's Vice President Director of Sales and Marketing, said that the system was a good fit for the publisher's needs: "Edelweiss is the perfect digital catalog for us to use in marketing our titles to retailers and other book professionals.  The system will allow our reps to communicate and collaborate with our customers like never before, and will provide a great web-based platform for promoting our frontlist in the digital age."

"We are very excited to have Norton joining the Edelweiss system," said Treeline CEO John Rubin. "The quality and distinctiveness of their list will bring tremendous value to the many book professionals who rely upon Edelweiss, and to the other participating publishers."

For more information about Edelweiss and Above the Treeline, go to http://www.abovethetreeline.com/ .

About W.W Norton & Company, Inc

W.W Norton & Company, the oldest and largest publishing house owned wholly by its employees, strives to carry out the imperative of its founder to "publish books not for a single season, but for the years" in fiction, nonfiction, poetry, college textbooks, cookbooks, art books and professional books. The company now publishes about 400 books annually in hardcover and paperback.
 

About Above the Treeline, LLC

Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their newest web-based product, Edelweiss, is an on-line interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.  For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/

For more information please contact:

Above the Treeline
120 W. Washington
Ann Arbor, MI
Tel:       734-996-2730        
Fax:      734-996-2790
Email: edelweiss@abovethetreeline.com
http://www.abovethetreeline.com/edelweiss/