Ann Arbor, MI – December 8, 2009 – Above the Treeline is pleased to announce that New York University Press (NYU Press) has selected Edelweiss, Above the Treeline’s interactive publisher catalog system, to publish its frontlist and backlist catalogs on the web.  With the addition NYU’s roughly 50 frontlist titles for Spring 2010, Edelweiss’ web-based publisher catalogs will encompass more than 47,000 titles across 700 imprints from over 20 publishers.  NYU Press joins university presses from Georgetown University, Columbia University, Fordham University, and Cambridge University in using Edelweiss to promote and market its titles electronically.

Retailers, librarians, publicists, and other end users of publisher catalogs will be able to review NYU’s Spring 2010 titles via Edelweiss by late December, 2009.

”In Edelweiss, Above the Treeline has created a tool that will help us communicate with our customers in more robust and immediate ways,” said NYU Press assistant marketing manager Brandon Kelley. “NYU Press is delighted to be a part of the growing number of publishers using Edelweiss.”

 “We’re proud and excited that NYU Press chose Edelweiss as its digital catalog solution.  University presses play an important role in America’s publishing tradition, and we feel they will be a growing and important part of the Edelweiss service,” said Above the Treeline CEO John Rubin, “NYU Press will be a great addition for the many industry professionals that rely upon Edelweiss.”

New York University Press, a member of the Association of American University Presses (AAUP) since 1937, is a publisher primarily of academic books and is a department of the New York University Division of Libraries. NYU Press publishes in the humanities and social sciences, with emphasis on sociology, law, cultural and American studies, religion, American history, anthropology, politics, criminology, media and film, and psychology. The Press also publishes books on New York regional history, politics, and culture.

NYU Press publishes approximately 100 new books each year, with a backlist of nearly 2,000 books in print; the Press also distributes the books of Fordham University Press and the Monthly Review Press. The NYU Press office is located one block south of Union Square in Manhattan.

Above the Treeline is North America’s leading provider of collaboration-based business intelligence for the book industry.  Their newest tool, Edelweiss, is an on-line interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF’s to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.

For more information please contact:
Above the Treeline
120 W. Washington
Ann Arbor, MI

Tel:       734-996-2730        
Fax:      734-996-2790

Email: info@abovethetreeline.com

edelweiss.abovethetreeline.com

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