Ann Arbor, MI – Jan 12, 2010 – Above the Treeline is pleased to announce that Moody Publishers has selected Edelweiss, Above the Treeline’s interactive publisher catalog system, to publish its frontlist and backlist catalogs on the web.  With the addition of Moody, Edelweiss’ web-based publisher catalogs will encompass more than 34,000 titles across 750 imprints from over 25 publishers.

Retailers, librarians, publicists, and other end users of publisher catalogs will be able to review Moody’s Fall 2010 titles via Edelweiss by March 2010.

Rhonda Elfstrand, Moody’s Catalog/Creative Marketing Manager, emphasized the efficiency and effectiveness that Edelweiss brings to the sales process: “Moody Publishers is pleased to come online with Edelweiss. Not only will our sales team be able to customize suggestions to their buyers, but the buyers will have a much broader view of our product line, with the ability to drill down to a level most meaningful to them. It doesn’t hurt that we are saving paper and watching the bottom line at the same time.”

 “We’re excited that Moody Publishers chose Edelweiss as its digital catalog solution.  Christian publishers have been some of the strongest and most enthusiastic users of Edelweiss.  We couldn’t be happier to welcome Moody – their inclusion in Edelweiss will benefit all of its users.” said Above the Treeline CEO John Rubin.

For more than 115 years, Moody Publishers has published trustworthy, substantive material that focuses on the most important issues in life.   They continue to meet the needs of a growing and changing marketplace with products of the highest quality, through traditionally printed books, through audio and video products, and now through e-books for select electronic readers.

Above the Treeline is North America’s leading provider of collaboration-based business intelligence for the book industry.  Their newest tool, Edelweiss, is an on-line interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, Twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDFs to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.

For more information please contact:
Above the Treeline
120 W. Washington
Ann Arbor, MI

Tel:       734-996-2730        
Fax:      734-996-2790

Email: info@abovethetreeline.com

edelweiss.abovethetreeline.com

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