3/9/2010 - BookExpo America Partners with Above the Treeline to Create "Books@BEA", an Online Catalog of Titles Exhibited at BEA

Ann Arbor, Michigan - March 9th, 2010 - Above the Treeline, a leading provider of business intelligence tools to the publishing industry, is pleased to announce a new cooperative venture with BookExpo America (BEA) to create an online catalog of new titles on exhibit at BEA.  Called "Books@BEA," participation in the online catalog will be free to all book publishers exhibiting at the New York event which will be held at the JavitsCenter in New York City on May 25-27, 2010.
 
Books@BEA will be created using "Edelweiss" a new internet-based service from Above the Treeline that supplements or replaces traditional print catalogs.  Edelweiss was formally launched at BEA last year and has since seen rapid and widespread adoption within the publishing community as publishers seek to reduce their catalog costs while reaching a wider community of catalog readers on the Web.  Today, Edelweiss is comprised of approximately 350 active catalogs containing more than 30,000 active titles from nearly 600 publishers and their respective imprints.
 
"We're thrilled to debut Books@BEA because it's yet another added value to both attendees and exhibitors and demonstrates BEA's commitment to keeping pace with the evolution of the industry," notes Steve Rosato, Event Director, BEA, Reed Exhibitions. "Our partnership with Above the Treeline will make it easier for Booksellers and the media to find exciting new titles and authors and for publishers to promote and sell their books."
 
"It's all about bringing people and books together," says John Rubin, CEO & Founder of Above the Treeline, "It's why our customers use Edelweiss and it's why we all come to BEA.  Books@BEA will make it easier for everyone to keep on top of the hot titles and to find the undiscovered gems."
 
Participation in Books@BEA will be free to all book publishers exhibiting at the show, but will be limited to new titles.  Access by catalog readers-booksellers, librarians, the press, and anyone who wants to know more about new titles-is also free and open to all, but will require a simple registration process.  For titles from publishers who are not current Edelweiss customers, Books@BEA will be open to catalog readers for a limited period preceding and following the event.  For further information on how you can participate in Books@BEA, contact Mike Carlucci at mcarlucci@reedexpo.com.
 
For more information about BEA please visit www.bookexpoamerica.com and connect with BEA on Twitter, Facebook, LinkedIn and YouTube.

About BookExpo America (BEA)
BEA is North America's largest gathering of book trade professionals attracting an international audience. It is organized with the support of association partners including the Association of American Publishers (AAP) and the American Booksellers Association (ABA).  BEA is recognized for the media attention it brings to upcoming books as well as for the notable authors it attracts to the convention itself.

About Reed Exhibitions (RX)
RX is the world's leading events organizer. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 39 fully staffed offices.  Reed's portfolio of over 500 events serves 47 industry sectors.

About Above the Treeline, LLC
Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their newest web-based product, Edelweiss, is an on-line interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.  For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/
For more information please contact:

Above the Treeline
120 W. Washington
Ann Arbor, MI
Tel:       734-996-2730       
Fax:      734-996-2790
Email: edelweiss@abovethetreeline.com
http://www.abovethetreeline.com/edelweiss/