“We’re really excited to partner with NAIPR on what is a common mission—to help publishers, sales reps, and booksellers become more efficient in the process of getting the right books in their customers’ hands,” said John Rubin, founder and CEO of Above the Treeline. “The different NAIPR service levels will allow publishers who might not need the full Edelweiss service or the full Edelweiss service for every title to participate at the level they need.”

Frontlist Plus Universal files will be made available for download on the Edelweiss website this Fall 2012 selling season, as the first step toward  integrating the two products. In the near future, publishers will have the ability to upgrade their Frontlist Plus Universal service to allow NAIPR reps to create marked-up catalogs for their accounts and for retailers to integrate publisher titles into their Edelweiss orders.

Bob Rooney, executive director of NAIPR, states, “This new agreement allows NAIPR to continue to keep faith with our members, our participating publishers, and our independent booksellers. Having Frontlist Plus Universal integrated into the leading metadata management and distribution product, Edeweiss, is a great opportunity for everyone in the bookselling chain―publishers, independent reps, and booksellers―to benefit. Introducing new levels of service within Edeweiss allows publishers to participate at the levels they see fit on a title-by-title basis and to control costs as we move to an ever-greater digital transfer of information.”

For more information, please contact Bob Rooney at NAIPR at robert.rooney@naipr.org or John Rubin at Above the Treeline at john@abovethetreeline.com.

About Edelweiss / Above the Treeline

Edelweiss was formally launched in May of 2009 by Above the Treeline, LLC, and has since seen rapid and widespread adoption within the publishing community. Edelweiss helps publishers improve catalog accuracy, reduce catalog costs, and optimize their sales and marketing efforts.  Today, Edelweiss is the place to find, learn about and order titles, and download advanced review copies for thousands of book-industry professionals. Over 1,200 imprints are represented in Edelweiss from a range of publishers, including the top 15 U.S. trade publishers.

About NAIPR

For more than 22 years, NAIPR has been dedicated to furthering the interests of NAIPR members, publishers, and booksellers. Frontlist Plus Universal™, which started as Frontlist on Floppy in 1990, has been an important source of new bibliographic data for booksellers and has facilitated collecting frontlist orders for publishers who use independent commission reps. NAIPR remains committed to furthering the best interests of publishers, booksellers, and its members in the 21st century.

"Reaching booksellers through the Edelweiss digital, interactive catalog is key to meeting their changing needs," said Peg O'Malley, Elsevier S&T Books' Director of North American Sales.  "This platform gives retailers the flexible, timely, and customized access they need and gives Elsevier S&T Books a collaborative tool to provide current title data and latest value-add information to help retailers achieve even more sell through."

"We couldn't be more pleased to have Elsevier on board," said Treeline CEO John Rubin. "As one of the largest and most respected publishers of science and technical books, Elsevier will be a great addition for Edelweiss users."

About Focal Press and Elsevier Science & Technology

For over 70 years, Focal Press has been a leading publisher of Media Technology books including Michael Freeman's international bestseller The Photographer's Eye. Now available in sixteen languages, The Photographer's Eye has 100,000 copies in print in the US alone, and 300,000+ worldwide. Focal Press is an imprint of Elsevier Science & Technology Books, a leading-edge publisher providing award-winning books and education resources to information professionals worldwide.

About Above the Treeline, LLC

Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their web application named Edelweiss is an online interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.  For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/

Above the Treeline is pleased to announce the addition of the Goodreads shelf count to the buzz tracking tools within Edelweiss, its market-leading online publisher catalog service.  In addition to the newly added Goodreads data, Edelweiss provides Twitter and blog tracking so that book professionals using Edelweiss can easily see which titles have online activity and can quickly view the relevant information.  Similar to the other buzz tracking tools in Edelweiss, the Goodreads indicator will contain a link to the title page on the Goodreads site so that users can see full Goodreads information for a selected title.

Goodreads is an online community of more than 4.1 million book lovers and casual readers who are able to assign titles to personal shelves, such as "to-read", "currently-reading", "read" and other custom shelves.  By integrating this aggregated information into Edelweiss, book professionals such as booksellers, sales reps, publicists, librarians, and media will be able to see which titles have the most energy and excitement from the Goodreads community, as expressed through the overall shelf count.

"Goodreads is the world's largest social network for readers and we're really excited to be providing Edelweiss users with this information to help them to gauge which new titles are generating the most excitement from readers," said Treeline CEO John Rubin. "As with our Twitter and blog tracking, we think this will become another key piece of information within Edelweiss to support marketing efforts and buying decisions."

The image below is an example of the Edelweiss title detail page with the Goodreads buzz meter.  Click on the image to go to the page within Edelweiss.

Above the Treeline is pleased to announce that John Wiley & Sons has selected Edelweiss, Above the Treeline's interactive publisher catalog system, to publish catalogs on the web.  With the addition of Wiley's frontlist titles, Edelweiss' web-based publisher catalogs will encompass more than 87,000 titles across 850 imprints from over 30 publishers.

The addition of Wiley means that the 12 of the top 13 trade publishers in the US are now using Edelweiss to sell and promote their titles to book industry professionals.  Another nineteen mid-sized to large publishers are also using Edelweiss' workflow-oriented tools to reduce printed sales materials and share information more efficiently and effectively than ever before.  In total, these publishers represent over 85% of a typical general bookstore's frontlist sales.

 "I'm very impressed with the Edelweiss interactive web catalog, and look forward to sharing Wiley's titles with booksellers and other book industry professionals," said Jack Day, Wiley's Vice President of Retail Sales.  "The functionality built into the online platform is robust, and we plan to take full advantage of the catalog as a sales planning and presentation tool.  In addition, we are excited to use Edelweiss to support our publicity and events-driven activity as well."

 "Wiley has been a great partner with our business intelligence tool for years and we're excited to have them join the Edelweiss family," said Treeline CEO John Rubin. "Those who have come to rely on Edelweiss will now have access to Wiley's titles through our digital catalogs, and we know they'll be really happy to have them on board."



Wiley is a global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners.  For more information on Wiley, go to www.wiley.com.

Above the Treeline
120 W. Washington
Ann Arbor, MI
Tel:       734-996-2730        
Fax:      734-996-2790
Email: edelweiss@abovethetreeline.com
http://www.abovethetreeline.com/edelweiss/

• Great Lakes Independent Booksellers Association (GLIBA): http://www.booksatgliba.com/
• Midwest Booksellers Assocation (MBA): http://www.booksatmba.com/
• Mountains and Plains Independent Booksellers Association (MPIBA): http://www.booksatmpiba.com/
• New England Independent Booksellers Association (NEIBA): http://www.booksatneiba.com/
• New Atlantic Independent Booksellers Assocation (NAIBA): http://www.booksatnaiba.com/
• Pacific Northwest Booksellers Association (PNBA): http://www.booksatpnba.com/
• Southern Independent Booksellers Alliance (SIBA): http://www.booksatsiba.com/
• Southern California Independent Booksellers Alliance (SCIBA): http://www.booksatsciba.com/
  
  

For more information about the regional bookseller associations fall trade show companion catalogs, including how to participate, please email tradeshows@abovethetreeline.com.

Above the Treeline
120 W. Washington
Ann Arbor, MI
Tel:       734-996-2730        
Fax:      734-996-2790
Email: edelweiss@abovethetreeline.com
http://www.abovethetreeline.com/edelweiss/

“We know that there are many smaller publishers in the industry where a stand-alone seasonal catalog within Edelweiss does not necessarily make sense.  Now we have an option for these publishers to join and use Edelweiss, and to add their titles to the compilation catalog we’re calling Serendipity,” said Above the Treeline CEO John Rubin, “We’re really looking forward to serving these smaller publishers and growing a strong and diverse title base within Edelweiss.”

Serendipity clients will be able to create a branded publisher profile and add rich, complete title information to Edelweiss via the online entry wizard.  Once titles are in Edelweiss, clients can use features such as html formatted emails, hyperlinks, PDF creation, and sharing via Facebook and Twitter to promote and share their title information with others.  In addition, titles added to Edelweiss via Serendipity will be accessible by Edelweiss’ user base of 2,000 book industry professionals via keyword search, geosearch, “buzz” search, and the “browse titles” feature.  Via the geosearch feature, a title-specific alert will automatically be included in the weekly Edelweiss email update to over 4,000 book industry professionals based on their location and the author’s residence, place of birth, or other biographical connections.

Above the Treeline is also introducing an affiliate program that will allow third parties to refer new Serendipity clients and receive back a portion of the first month’s billing.

“We’ll be talking with booksellers, bloggers, and others about this new partnership program,” said Mark Evans, Treeline’s Director of Marketing, “We’ve already seen significant interest in our conversations so far.  Some booksellers see this as a way to organize and manage the many individual solicitations they receive while receiving some revenue at the same time.”

Serendipity will also connect publishers and authors to industry catalogs.  Edelweiss will be powering digital companion catalogs for the upcoming regional trade associations fall shows.  Exhibitors at the shows can use Serendipity or Edelweiss to include titles in these online companion catalogs and add show-specific notes to each title as needed.

Pricing for Serendipity will be $20 per month for the first title and $10 per month for each additional title and payment will be made by Serendipity clients via a monthly credit card subscription.

To learn more about Serendipity, go to http://www.abovethetreeline.com/serendipity

To sign up for or view Serendipity, go to http://serendipity.abovethetreeline.com/

To ask about becoming an affiliate, email mark@abovethetreeline.com

Above the Treeline is North America’s leading provider of collaboration-based technology solutions for the book industry.  The company’s Edelweiss service is a cross-publisher, interactive catalog and communication tool that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, title collections, geosearch, and others, Edelweiss goes far beyond simple posted PDF’s to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.

For more information please contact:
Above the Treeline
120 W. Washington
Ann Arbor, MI

Tel:       734-996-2730        
Fax:      734-996-2790

Email: mark@abovethetreeline.com

edelweiss.abovethetreeline.com



Ann Arbor, Michigan - June 1st, 2010 - Today, Above the Treeline introduced a new way for book industry professionals to search for titles and authors of interest: GeoSearch. GeoSearch allows users to specify geographic criteria to search digital catalogs within Edelweiss, Above the Treeline's market-leading digital publisher catalog service, for titles connected to cities, states, colleges, and universities across North America.  GeoSearch is freely available to registered Edelweiss users.

The user simply specifies a starting location and a radius in miles.  GeoSearch returns all titles connected to locations within the radius specified.  The locations are mapped with coded markers and the map is accompanied by a corresponding location summary in order by distance.  The actual titles are also provided for the selected location.  Click on the image below for a view of a sample GeoSearch result, with notes.  Click here for a clean view (without notes).

To refine the search, the user can specify filter criteria that includes BISAC subject category, format, pubdate, publisher, tags, and more.

GeoSearch currently finds title connections to geographic locations using automated logic that searches for patterns within author biography text such as "lives in New York City".  Within the next three months, title content relevancy will be added as well as publisher-supplied title coding to supplement the automated logic.  In addition, international locations will be supported.

John Rubin, Above the Treeline's founder and CEO, was enthusiastic about GeoSearch's ability to help booksellers, librarians, and reviewers more easily connect to authors and titles of local interest.  "We're really proud of this new feature," he said, "I think it is a great addition to Edelweiss and clearly advances our mission to help publishers, booksellers, librarians, and bloggers connect titles and readers."

By summarizing the GeoSearch contents of approximately 30,000 title-location matches, states and universities can be ranked by author presence.  Below is a list of the top 15 states, ranked by most titles published by connected authors (live there, raised there, born there) relative to the state's total population.  In addition, there is a list of top U.S. universities based on titles published by connected authors (attended, graduated, faculty member):

       Rank    State               Index
          1    Washington D.C.     10.71
          2    Vermont              3.09
          3    New York             3.00
          4    Massachusetts        2.89
          5    Connecticut          1.96
          6    Maine                1.83
          7    Montana              1.76
          8    California           1.43 
          9    Colorado             1.19
         10    Washington           1.15
         11    Oregon               1.12
         12    New Hampshire        1.10
         13    New Mexico           1.10
         14    Minnesota            1.06
         15    Illinois             1.04

          1    Harvard University                     21.18
          2    Yale University                        11.20
          3    Columbia University                    10.07
          4    New York University                     7.25
          5    Stanford University                     4.19
          6    University of Chicago                   3.99
          7    Princeton University                    3.79
          8    University of California-Los Angeles    3.56
          9    Duke University                         3.39
         10    Boston University                       3.16
         11    University of California-Berkeley       2.99
         12    Wheaton College                         2.89
         13    Fordham University                      2.76
         14    Brown University                        2.69
         15    Cornell University                      2.66
         16    The University of Texas at Austin       2.63
         17    University of Pennsylvania              2.46
         18    University of Michigan-Ann Arbor        2.36
         19    Northwestern University                 2.13
         20    Massachusetts Institute of Technology   1.96
         21    School of Visual Arts                   1.96
         22    Georgetown University                   1.80
         23    Syracuse University                     1.70
         24    Philadelphia Biblical University        1.66
         25    University of Virginia                  1.66

About BookExpo America (BEA)
BEA is North America's largest gathering of book trade professionals attracting an international audience. It is organized with the support of association partners including the Association of American Publishers (AAP) and the American Booksellers Association (ABA).  BEA is recognized for the media attention it brings to upcoming books as well as for the notable authors it attracts to the convention itself.

About Reed Exhibitions (RX)
RX is the world's leading events organizer. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 39 fully staffed offices.  Reed's portfolio of over 500 events serves 47 industry sectors.

About Above the Treeline, LLC
Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their web-based product Edelweiss is an on-line interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.  For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/

For more information please contact:

Above the Treeline
120 W. Washington
Ann Arbor, MI
Tel:       734-996-2730       
Fax:      734-996-2790
Email: booksatbea@abovethetreeline.com
http://www.abovethetreeline.com/edelweiss/

Ann Arbor, Michigan - May 3rd, 2010 -  Above the Treeline is pleased to announce that Nolo has selected Edelweiss, Above the Treeline's interactive publisher catalog system, to publish frontlist and backlist catalogs on the web.

Retailers, librarians, publicists, and other users of publisher catalogs will be able to review Nolo's full catalog of titles via Edelweiss by the end of May.

"We're impressed with the features of Edelweiss and with the growing, enthusiastic user base," said Jackie Thompson, Vice President of Nolo's Trade Division, "Our Edelweiss catalogs will be a critical part of our sales and marketing efforts."
 
"Nolo is one of the most respected and well-known niche publishers in the country, and a staple of bookstores and libraries everywhere," said Treeline CEO John Rubin. "They have a great list of legal do-it-yourself titles.  They're a natural for Edelweiss and we're pleased to welcome them."

Since 1971, Nolo's goal has been simple: Make America's legal system accessible to everyone. Our website, books, software, online legal forms and lawyer directory help millions of individuals, businesses and nonprofits solve their legal problems each year.  For more about Nolo, click here.

About Above the Treeline, LLC

Retailers, librarians, publicists, and other users of publisher catalogs will be able to review Perseus' Fall 2010 titles via Edelweiss by the end of May.

Matty Goldberg, VP, Sales and Marketing for The Perseus Books Group, said: "We're excited to make the jump to digital catalogs.  We've been very impressed by the flexibility and intelligence behind the Edelweiss catalogs and think they have many advantages over our current approach, including rich features focused on productivity and workflow efficiency.  In addition, there seems to be an enthusiastic and growing user base among retailers.  We're looking forward to supplementing our print catalogs and making the best use of this new tool as we go out to sell the Fall list."
 
"The Perseus Book Group represents some of the best and most diverse publishing in the world today," said Treeline CEO John Rubin. "Through their Constellation offering, Perseus is clearly a leader in all things digital. We couldn't be more excited to have them join Edelweiss.  I have no doubt that the many industry professionals who rely on Edelweiss will be equally excited to have access to the Perseus Book Group's digital catalogs."

The Perseus Books Group is an independent company committed to enabling independent publishers to reach their potential whether those publishers are Perseus-owned, joint ventures or owned by third parties.  Member publishing programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo Press, Da Capo Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with The Daily Beast, The Nation Institute, PublicAffairs and The Weinstein Company.  Through Consortium, Perseus Distribution and Publishers Group West, the Perseus Books Group is the leading provider of sales, marketing, distribution, and digital services to independent publishers.  For more information, visit our websites at www.perseusbooks.com, www.perseusdigital.com/constellation.

About Above the Treeline, LLC