Ann Arbor, Michigan - June 1st, 2010 - Today, Above the Treeline introduced a new way for book industry professionals to search for titles and authors of interest: GeoSearch. GeoSearch allows users to specify geographic criteria to search digital catalogs within Edelweiss, Above the Treeline's market-leading digital publisher catalog service, for titles connected to cities, states, colleges, and universities across North America.  GeoSearch is freely available to registered Edelweiss users.

The user simply specifies a starting location and a radius in miles.  GeoSearch returns all titles connected to locations within the radius specified.  The locations are mapped with coded markers and the map is accompanied by a corresponding location summary in order by distance.  The actual titles are also provided for the selected location.  Click on the image below for a view of a sample GeoSearch result, with notes.  Click here for a clean view (without notes).

To refine the search, the user can specify filter criteria that includes BISAC subject category, format, pubdate, publisher, tags, and more.

GeoSearch currently finds title connections to geographic locations using automated logic that searches for patterns within author biography text such as "lives in New York City".  Within the next three months, title content relevancy will be added as well as publisher-supplied title coding to supplement the automated logic.  In addition, international locations will be supported.

John Rubin, Above the Treeline's founder and CEO, was enthusiastic about GeoSearch's ability to help booksellers, librarians, and reviewers more easily connect to authors and titles of local interest.  "We're really proud of this new feature," he said, "I think it is a great addition to Edelweiss and clearly advances our mission to help publishers, booksellers, librarians, and bloggers connect titles and readers."

By summarizing the GeoSearch contents of approximately 30,000 title-location matches, states and universities can be ranked by author presence.  Below is a list of the top 15 states, ranked by most titles published by connected authors (live there, raised there, born there) relative to the state's total population.  In addition, there is a list of top U.S. universities based on titles published by connected authors (attended, graduated, faculty member):

       Rank    State               Index
          1    Washington D.C.     10.71
          2    Vermont              3.09
          3    New York             3.00
          4    Massachusetts        2.89
          5    Connecticut          1.96
          6    Maine                1.83
          7    Montana              1.76
          8    California           1.43 
          9    Colorado             1.19
         10    Washington           1.15
         11    Oregon               1.12
         12    New Hampshire        1.10
         13    New Mexico           1.10
         14    Minnesota            1.06
         15    Illinois             1.04

          1    Harvard University                     21.18
          2    Yale University                        11.20
          3    Columbia University                    10.07
          4    New York University                     7.25
          5    Stanford University                     4.19
          6    University of Chicago                   3.99
          7    Princeton University                    3.79
          8    University of California-Los Angeles    3.56
          9    Duke University                         3.39
         10    Boston University                       3.16
         11    University of California-Berkeley       2.99
         12    Wheaton College                         2.89
         13    Fordham University                      2.76
         14    Brown University                        2.69
         15    Cornell University                      2.66
         16    The University of Texas at Austin       2.63
         17    University of Pennsylvania              2.46
         18    University of Michigan-Ann Arbor        2.36
         19    Northwestern University                 2.13
         20    Massachusetts Institute of Technology   1.96
         21    School of Visual Arts                   1.96
         22    Georgetown University                   1.80
         23    Syracuse University                     1.70
         24    Philadelphia Biblical University        1.66
         25    University of Virginia                  1.66

About BookExpo America (BEA)
BEA is North America's largest gathering of book trade professionals attracting an international audience. It is organized with the support of association partners including the Association of American Publishers (AAP) and the American Booksellers Association (ABA).  BEA is recognized for the media attention it brings to upcoming books as well as for the notable authors it attracts to the convention itself.

About Reed Exhibitions (RX)
RX is the world's leading events organizer. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 39 fully staffed offices.  Reed's portfolio of over 500 events serves 47 industry sectors.

About Above the Treeline, LLC
Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their web-based product Edelweiss is an on-line interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.  For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/

For more information please contact:

Above the Treeline
120 W. Washington
Ann Arbor, MI
Tel:       734-996-2730       
Fax:      734-996-2790
Email: booksatbea@abovethetreeline.com
http://www.abovethetreeline.com/edelweiss/

Ann Arbor, Michigan - May 3rd, 2010 -  Above the Treeline is pleased to announce that Nolo has selected Edelweiss, Above the Treeline's interactive publisher catalog system, to publish frontlist and backlist catalogs on the web.

Retailers, librarians, publicists, and other users of publisher catalogs will be able to review Nolo's full catalog of titles via Edelweiss by the end of May.

"We're impressed with the features of Edelweiss and with the growing, enthusiastic user base," said Jackie Thompson, Vice President of Nolo's Trade Division, "Our Edelweiss catalogs will be a critical part of our sales and marketing efforts."
 
"Nolo is one of the most respected and well-known niche publishers in the country, and a staple of bookstores and libraries everywhere," said Treeline CEO John Rubin. "They have a great list of legal do-it-yourself titles.  They're a natural for Edelweiss and we're pleased to welcome them."

Since 1971, Nolo's goal has been simple: Make America's legal system accessible to everyone. Our website, books, software, online legal forms and lawyer directory help millions of individuals, businesses and nonprofits solve their legal problems each year.  For more about Nolo, click here.

About Above the Treeline, LLC

Retailers, librarians, publicists, and other users of publisher catalogs will be able to review Perseus' Fall 2010 titles via Edelweiss by the end of May.

Matty Goldberg, VP, Sales and Marketing for The Perseus Books Group, said: "We're excited to make the jump to digital catalogs.  We've been very impressed by the flexibility and intelligence behind the Edelweiss catalogs and think they have many advantages over our current approach, including rich features focused on productivity and workflow efficiency.  In addition, there seems to be an enthusiastic and growing user base among retailers.  We're looking forward to supplementing our print catalogs and making the best use of this new tool as we go out to sell the Fall list."
 
"The Perseus Book Group represents some of the best and most diverse publishing in the world today," said Treeline CEO John Rubin. "Through their Constellation offering, Perseus is clearly a leader in all things digital. We couldn't be more excited to have them join Edelweiss.  I have no doubt that the many industry professionals who rely on Edelweiss will be equally excited to have access to the Perseus Book Group's digital catalogs."

The Perseus Books Group is an independent company committed to enabling independent publishers to reach their potential whether those publishers are Perseus-owned, joint ventures or owned by third parties.  Member publishing programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo Press, Da Capo Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with The Daily Beast, The Nation Institute, PublicAffairs and The Weinstein Company.  Through Consortium, Perseus Distribution and Publishers Group West, the Perseus Books Group is the leading provider of sales, marketing, distribution, and digital services to independent publishers.  For more information, visit our websites at www.perseusbooks.com, www.perseusdigital.com/constellation.

About Above the Treeline, LLC

Above the Treeline is pleased to announce that the Houghton Mifflin Harcourt Trade & Reference Division has selected Edelweiss, Above the Treeline's interactive publisher catalog system, to publish frontlist and backlist catalogs on the web.  With the addition of the Houghton Mifflin Harcourt's frontlist and backlist titles, Edelweiss' web-based publisher catalogs will encompass more than 50,000 titles across 750 imprints from over 28 publishers.

Retailers, librarians, media, and other end users of publisher catalogs will be able to review Houghton Mifflin Harcourt's Fall 2010 titles via Edelweiss by the end of May.

"Edelweiss has a proven record of success in enhancing and potentially replacing traditional hard copy catalogs with web-based tools," said Laurie Brown, Senior Vice President, Sales & Marketing at Houghton Mifflin Harcourt, "We look forward to selling and promoting our titles more effectively than ever before."

"We're proud and excited to have Houghton Mifflin Harcourt choose Edelweiss as its digital catalog solution," said Treeline CEO John Rubin. "They really represent a tradition of publishing excellence for educational, professional, and leisure readers.  They also have a reputation for successfully embracing technology, so we feel great about their decision."

About Houghton Mifflin Harcourt

Boston-based Houghton Mifflin Harcourt Publishing Company is a global education leader and the world's largest publisher of educational materials for pre-K-12 schools. The Company publishes a comprehensive set of best-in-class educational solutions, ranging from research-based textbook programs to instructional technology to standards-based assessments for students and educators. The Company also publishes an extensive line of reference works and award-winning literature for adults and young readers. With origins dating back to 1832, Houghton Mifflin Harcourt combines its tradition of excellence with a commitment to innovation. To learn more about Houghton Mifflin Harcourt, visit www.hmhpub.com.

About Above the Treeline, LLC

Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their newest web-based product, Edelweiss, is an on-line interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.  For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/

For more information please contact:

Above the Treeline
120 W. Washington
Ann Arbor, MI
Tel:       734-996-2730        
Fax:      734-996-2790
Email: edelweiss@abovethetreeline.com
http://www.abovethetreeline.com/edelweiss/

About Macmillan

Macmillan is a global publisher of books, magazines, textbooks, scientific information, and digital content and services. In the U.S., the group includes Farrar, Straus & Giroux; Henry Holt; St. Martin's Press; Tor Books; Picador; Macmillan Audio; Bedford St. Martin's; W.H. Freeman; Worth Publishers; i-clicker; Hayden-McNeil; Palgrave Macmillan; and Scientific American Magazine. 

Macmillan is a subsidiary of Verlagsgruppe Georg von Holtzbrinck, GMbH, a global media company based in Stuttgart, Germany.

About Above the Treeline, LLC

Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their newest web-based product, Edelweiss, is an on-line interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.  For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/

For more information please contact:

 Above the Treeline
120 W. Washington
Ann Arbor, MI
Tel:       734-996-2730        
Fax:      734-996-2790
Email: edelweiss@abovethetreeline.com
http://www.abovethetreeline.com/edelweiss/

About BookExpo America (BEA)
BEA is North America's largest gathering of book trade professionals attracting an international audience. It is organized with the support of association partners including the Association of American Publishers (AAP) and the American Booksellers Association (ABA).  BEA is recognized for the media attention it brings to upcoming books as well as for the notable authors it attracts to the convention itself.

About Reed Exhibitions (RX)
RX is the world's leading events organizer. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 39 fully staffed offices.  Reed's portfolio of over 500 events serves 47 industry sectors.

About Above the Treeline, LLC
Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their newest web-based product, Edelweiss, is an on-line interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.  For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/
For more information please contact:

Above the Treeline
120 W. Washington
Ann Arbor, MI
Tel:       734-996-2730       
Fax:      734-996-2790
Email: edelweiss@abovethetreeline.com
http://www.abovethetreeline.com/edelweiss/

About AAUP
The Association of American University Presses is an organization of more than 130 non-profit scholarly publishers, dedicated to the support of creative and effective scholarly communications. Through its programs and information resources, AAUP helps its members fulfill their common commitments to scholarship, the academy, and society. Learn more at www.aaupnet.org.

About Above the Treeline, LLC
Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their newest web-based product, Edelweiss, is an on-line interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.  For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/
For more information please contact:

Above the Treeline
120 W. Washington
Ann Arbor, MI
Tel:       734-996-2730       
Fax:      734-996-2790
Email: edelweiss@abovethetreeline.com
http://www.abovethetreeline.com/edelweiss/

Retailers, librarians, publicists, and other end users of publisher catalogs will be able to review Moody’s Fall 2010 titles via Edelweiss by March 2010.

Rhonda Elfstrand, Moody’s Catalog/Creative Marketing Manager, emphasized the efficiency and effectiveness that Edelweiss brings to the sales process: “Moody Publishers is pleased to come online with Edelweiss. Not only will our sales team be able to customize suggestions to their buyers, but the buyers will have a much broader view of our product line, with the ability to drill down to a level most meaningful to them. It doesn’t hurt that we are saving paper and watching the bottom line at the same time.”

 “We’re excited that Moody Publishers chose Edelweiss as its digital catalog solution.  Christian publishers have been some of the strongest and most enthusiastic users of Edelweiss.  We couldn’t be happier to welcome Moody – their inclusion in Edelweiss will benefit all of its users.” said Above the Treeline CEO John Rubin.

For more than 115 years, Moody Publishers has published trustworthy, substantive material that focuses on the most important issues in life.   They continue to meet the needs of a growing and changing marketplace with products of the highest quality, through traditionally printed books, through audio and video products, and now through e-books for select electronic readers.

Above the Treeline is North America’s leading provider of collaboration-based business intelligence for the book industry.  Their newest tool, Edelweiss, is an on-line interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, Twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDFs to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.

For more information please contact:
Above the Treeline
120 W. Washington
Ann Arbor, MI

Tel:       734-996-2730        
Fax:      734-996-2790

Email: info@abovethetreeline.com

edelweiss.abovethetreeline.com

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Edelweiss publishers will be able to use NetGalley’s powerful functionality to offer digital galleys, with or without DRM, directly from their Edelweiss catalogs. NetGalley supports a broad range of dedicated reading devices and platforms; publishers can select reading options and security features based on their specific needs.

Edelweiss publishers will be able to purchase the NetGalley add-on on a per-title basis for their Edelweiss catalogs through Above the Treeline. The first electronic galleys provided by NetGalley will appear in Edelweiss in the second quarter of 2010.

“This is a natural fit,” said John Rubin, founder and CEO of Above the Treeline. “The content management expertise of Firebrand’s NetGalley service will provide a great option for those Edelweiss publishers looking to provide e-galleys to their retailers, sales reps, publicists, and reviewers. The ability to embed NetGalley features within Edelweiss catalogs will enhance both products and benefit publishers. We couldn’t be more excited to be working with Fran (Toolan) and his team at Firebrand on this.”

“When booksellers and retailers can preview full-text galleys securely, everyone benefits,” said Fran Toolan, founder and Chief Igniter of Firebrand Technologies. “Above the Treeline and Firebrand are similar style companies, with similarly passionate teams, and similar approaches to the needs of the publishing community.  I expect that this will only be the first of many collaborations between our companies.”

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Above the Treeline is North America’s leading provider of collaboration-based business intelligence for the book industry.  Their newest tool, Edelweiss, is an on-line interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF’s to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.

For more information please contact:
Above the Treeline
120 W. Washington
Ann Arbor, MI

Tel:       734-996-2730        
Fax:      734-996-2790

Email: info@abovethetreeline.com

edelweiss.abovethetreeline.com

Firebrand Technologies, founded in 1987 as Quality Solutions, Inc., provides steadfast leadership and seamless information flow throughout the entire publishing process.  Firebrand’s Title Management Solutions facilitate tracking titles from pre-acquisition through post-production, freeing up staff to focus on their creative specialties. Firebrand’s Eloquence Metadata Solutions are the fastest, easiest, most accurate, and most cost-effective way to implement ONIX to increase sales and improve communications throughout a publication's lifecycle. The NetGalley service is a rapidly growing tool for the distribution of advanced reading materials to professional readers. And in an increasingly digital world Ecommerce Solutions help deliver direct-to-consumer sales and corporate landing pages.

Firebrand Technologies
44 Merrimac Street
Newburyport, MA

Tel:       978-465-7755
Fax:      978-465-7759

Email: info@firebrandtech.com

www.firebrandtech.com

www.netgalley.com