Interactive Publisher Catalogs |
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Update for Tuesday, October 26th, 2009
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| Mark, |
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The last of the fall regional trade shows finished up this past weekend in Los Angeles (SCIBA). I was there to present Edelweiss to a group of about 35 booksellers and publisher reps. We gained a lot by attending all of the shows and hope that those of you who attended Edelweiss sessions learned something new. As always, let us know if you have any questions or suggestions!
As noted last week, the Edelweiss to Wordstock interface is very, very, nearly complete. I hope to be able to announce its availability in next week's update, but the final testing continues to ensure that users do not get any unpleasant surprises.
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Tip of the Week
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"Binding" orders is a good way to ensure that order quantities you or your staff enter for a mailing or catalog get put onto the right orders. You can bind an order to a particular publisher, catalog, or publisher rep.
However, keep in mind that when you bind an order to a rep, you are essentially making it available only within a catalog that specific rep customized for you. So if you copy a generic catalog from the Available Catalogs folder into your Working Folder, that order will not appear in the dropdown list of available orders. See more info on binding right here.
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| New Catalogs |
 Baker released their first catalogs within Edelweiss and HarperCollins loaded the April 2010 mass market catalog.
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| Drop-Ins |
The following titles were added in the past seven days. Note you can also find this information under the "Activity" area of Edelweiss.
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Twitter & Blog Buzz Rankings
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 November certainly came upon us quickly this year (at least that's how it seemed to me.) Here are the top tweeted and blogged hardcovers coming out in November 2009.
TOP 10 TWEETED NOVEMBER CLOTH RELEASES
- Going Rogue by Palin, Sarah - see tweets
- Stephen Fry in America by Fry, Stephen - see tweets
- Ace of Cakes by Goldman, Duff - see tweets
- Too Much Happiness by Munro, Alice - see tweets
- Ad Hoc at Home by Keller, Thomas - see tweets
- Eating Animals by Foer, Jonathan Safran - see tweets
- The Pioneer Woman Cooks by Drummond, Ree - see tweets
- First Lord's Fury by Butcher, Jim - see tweets
- Googled by Auletta, Ken - see tweets
- Changing My Mind by Smith, Zadie - see tweets
TOP 10 BLOGGED NOVEMBER CLOTH RELEASES
- SuperFreakonomics by Levitt, Steven D. - see blogs
- Ace of Cakes by Goldman, Duff - see blogs
- Churchill by Johnson, Paul - see blogs
- Stephen Fry in America by Fry, Stephen - see blogs
- Einstein by Isaacson, Walter - see blogs
- When China Rules the World by Jacques, Martin - see blogs
- The Pioneer Woman Cooks by Drummond, Ree - see blogs
- Ice by Howard, Linda - see blogs
- Too Much Happiness by Munro, Alice - see blogs
- The Gift by Ahern, Cecelia - see blogs
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Mark Evans
Director of Marketing
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Tuesday, October 27, 2009 at 11:30AM 
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