This month, Above the Treeline began adding Book Sense Bestseller data to its new interface. Bookstores using Treeline software to optimize their inventory selections can now scan weekly Book Sense Bestseller Lists and find which of those titles they have in stock and which they may need to order, among other features. The lists are available in ATL's new beta version under the "Watch List" feature. The new ATL interface is set to officially launch in January 2008. ....
A two-year Above The Treeline case study demonstrates the power of applying technology to optimize inventory management. Four of the largest multi-store, general-market booksellers using Above The Treeline's inventory-management software reported group aggregate sales jumped 13% or $9.3 million while average inventories declined 0.5% ($174,000) during the past 12 months. ....
What a difference a year makes. Since partnering with the ABA in January, John Rubin has criss-crossed the country to demonstrate Above the Treeline, the Web-based inventory management tool that he designed specifically for stores like the Book Stall in Winnetka, Ill., owned by his mom, Roberta Rubin (PW, Nov. 28, 2005). In the intervening months, Treeline has gone from servicing 75 trade stores and 150 CBA retailers to a total of 350 stores, divided evenly between ABA and CBA; Rubin has doubled his staff to six full-time employees....
On Friday, January 27, at ABA's First Annual Winter Institute, one of the sessions capping two days of educational programming was "Above the Treeline," presented by ATL founder John Rubin. Whether gauging by booksellers' comments or by the number of attendees who signed up for the ATL online software product (www.abovethetreeline.com) in the days immediately following the Winter Institute, it is clear that Rubin's session was a big hit.
A project by Roberta Rubin's son to help her manage cash flow at the Book Stall, her Winnetka, Ill., bookstore, has turned into a Web-based inventory management tool that has captured the interest of not only independent booksellers but publishers as well. Josh Marwell, head of sales at HarperCollins, went so far as to call the system "revolutionary."
Nearly four years ago, John Rubin - coming out of a 10 year stint as a management consultant - went into his mother's independent bookstore in Chicago to help her manage her cash flow. It was there, after coming to the realization that his mother's store was operating "in a vacuum" that he began working on Above the Treeline, a web based, sales organization tool for the independent trade, Christian and university booksellers. Rubin established the company under two premises: 1) To provide booksellers with the tools to help them better manage their titles, and 2) As a way in which to link independent stores by allowing them to see what was selling not only in their own stores but elsewhere. The program works by mining stores' point of sale data, and loading it onto a central server, according to Rubin. The data is then organized and can be used to create buy and return lists, view publisher's core lists, create sales goals, see what categories are selling in both one's own store and others, etc. There are also plans in the works that will enable bookstores to buy directly on the Above the Treeline site through both distributors and publishers.