As UK bookshops face another shutdown (and around the holidays no less!), many shops are quickly fortifying their online presence, eCommerce, and email marketing capabilities. In addition to their own shop websites, many are turning to newly launched BookShop, where they can create a virtual shopfront....
As independent booksellers across the country shift energies to connecting with customers unable to come into their stores, Above the Treeline, the company behind the book industry’s Edelweiss+ platform, has teamed with HarperCollins Publishers, Sourcebooks, Columbia University Press, and others to pilot a new Collaborative...
Last week, 290 booksellers responded to our survey about the current state of their business during the COVID-19 crisis. The vast majority of stores report that they are open in some capacity – albeit perhaps with closed doors, limited hours, and/or limited staffing. Depending on their location, some stores are allowed to be open with social...
EDELWEISS360 COLLABORATIVE CONSUMER MARKETING The “Shelter-in-Place" Era Beta Test Get your titles in front of loyal indie bookstore consumers and support the indies by sponsoring placement in their store-branded email campaigns. Collaborate with the Indies to Connect the Right Books with the Right Readers: Due to "shelter in place" guidelines, stores...