Edelweiss Advertising Policy
At Edelweiss, we believe maintaining a high customer experience bar for the ads we serve helps us drive better results for you, our advertisers. To reflect that, all advertising content must be appropriate for a general audience and for the type of placement in which it will be displayed. As an advertiser using Edelweiss, it is your responsibility to make sure that both you and your ads comply with all applicable laws, rules, regulations, and industry standards in each geographical area where the advertisements may appear. You must be honest about the products or services that you promote and must avoid content that may mislead or offend our customers. Our policies are not intended as legal advice. We encourage you to consult with your legal advisor if you have questions about the laws and regulations concerning your ads.
Edelweiss reserves the right to reject, remove, or request modifications to an ad in its sole discretion for any reason. Edelweiss may suspend or terminate your ad account(s) for any lawful reason, including, without limitation, severe or repeated Ad Policy violations. We periodically update our policies. Please check this page often to ensure that you are always up to date on our latest policy requirements.
Throughout this document, we refer to advertisers as “you/your” and to ad placements or paid promotions on Edelweiss as “ads.” You may only promote books, products, and/or services that you either own or are authorized to resell or distribute.
These guidelines apply to all paid promotions on any Edelweiss platform or email communication or campaign, including Edelweiss+, Edelweiss Community, and Edelweiss360. These guidelines apply to advertising that includes artwork (such as a banner ad) as well as paid content that promotes a title or product that is listed on an Edelweiss platform (such as a book jacket cover, featured review, and/or book description).
The following are prohibited on all ads:
We apply a high bar to ad content to ensure a consistent, high-quality customer experience. Ads must be clean, grammatically correct, and professional just like the rest of the content on Edelweiss properties. The policies in this section apply to all ads and serve to ensure a minimum quality bar.
Your brand name or logo must be clearly visible in the ad to ensure that customers can readily identify you as the advertiser. If an ad features both your brand name or logo and an Edelweiss logo, your brand name or logo must be the largest and most prominent unless prior permission was granted by Edelweiss. Ads must not mimic Edelweiss content.
Background Colors and Borders
Customers must be able to distinguish ads from non-sponsored content on the page. Edelweiss imposes certain restrictions on background colors and design to ensure that ads are distinct from non-sponsored content on the page, and that customers can identify the clickable spaces associated with an ad. Ads without borders cannot feature white or light grey background color that may blend in with native content within the platform or email.
Animation features and other interactive elements in ads must be engaging, complement the customer experience, and not distract or deceive.
Fake functionality can trick customers into clicking on ads by believing that certain inactive elements of an ad are interactive and can provide value to them. Ad elements that a customer would usually expect to be able to interact with must be functional.
Image Quality & Rights
Images in ads must meet the file size, resolution, and file type restrictions that are specified per size/placement. Prohibited low-quality images include but are not limited to crowded, blurry, distorted, low-resolution, pixelated, smudged, or stretched images. You must own the rights for all images, including without limitation, rights in contract, copyright, and publicity.
Advertising Copy & Claims
Ads must be clear and accurate so that customers receive correct information before engaging with an ad or deciding to purchase a product. They should be free of grammatical or spelling errors. Advertising claims must be accurate, truthful, and substantiated.
Ads on Edelweiss cannot explicitly call out your competitors or competitors of Edelweiss. Ads may include references to a “leading brand” or another generic phrasing.
Customer Reviews and Ratings
You may use editorial and expert reviews if the source of the review is identified in the ad. Multiple customer reviews cannot be combined into a single review. Customer reviews must be suitable for all audiences. Customer reviews must:
Disclosures must be accurate, legible (both in size and contrast with the background of the ad), and understandable to the average customer.
When free products or services promoted are dependent on a purchase, you must indicate that terms and conditions apply in your ad copy. The terms and conditions, or a link to terms and conditions, must be clearly presented in the ad close to the offer.
Ads must be in the primary language of the site on which they appear. In most cases for Edelweiss properties, this is English.
Font Sizes and Maximum Word Count
Ads display on many different screen types and sizes. Minimum font sizes and word count requirements ensure that text in ads is readable on screens of varying type, size, and resolution. Please review the appropriate ad specs for more details.
Ads must be legible. The text must be big enough to be readable to the average customer. Ads cannot use the same or similar color for text and background because the text will not be legible (for example, white text on light gray background).
Edelweiss prohibits pressuring language to avoid creating a sense of urgency which may be disruptive to the customer’s experience. Ads must engage customers without appearing to shout at or pressure them. Ads must not contain:
Books on Drugs
For books whose content is related to illegal drugs, drug abuse, and drug-related activities, ads must not:
For books related to elections, politicians, or that have politics as a central theme, ads are permitted for:
Ads are not permitted for:
Weapons include firearms, swords, cross bows and other inherently violent objects. Weapons (including realistic and non-realistic firearms, swords, bows and arrows, etc.) must not be shown:
Not sure if your ad meets the requirements of the Edelweiss Ad Policy above? Email us at email@example.com.