The following are prohibited on all ads:

• Hate speech. The United Nations' definition of hate speech is "any kind of communication in speech, writing, or behavior that attacks or uses pejorative or discriminatory language with reference to a person or a group on the basis of who they are."
• Misspellings and grammatical errors such as a wrong verb tense. Slang or wordplay may be permitted if otherwise compliant with these policies.
• Random capitalization except for common abbreviations or trademarks.
• Improper punctuation such as repeated questions or exclamation marks (“!!!”).
• Special characters and emojis, except when part of the advertiser’s logo or included on the product image. Hashtags (#) are permitted if they do not contain inappropriate content.
• Ad copy that uses personalized language (such as “you/your”) which may be perceived by a customer as if you are addressing him/her directly and that may cause customer discomfort.
• Ad copy that acknowledges or implies the targeting criteria used for the campaign. For example, an ad copy reading “Did you enjoy your recent purchase of [book]? You’ll love this book!”
• Inconsistency between ad copy and landing page. You must present the same offer or product both in your ad copy and on your landing page.
• Promotion of the sale of products that are out-of-stock, back-ordered, or under recall or services that are unavailable for purchase at the time that the campaign runs. Ads for products that are only available for pre-order are permitted if this is clear in the ad, for example, by using a “pre-order” call to action (CTA).
• Landing pages consisting solely of a sign up/registration form. Your landing page should expand on your ad's message and provide a satisfactory experience before the customer is forced to enter their info to find out more.
• Interactive ad elements that are not appropriately placed. Inappropriately placed interactive elements like call to action (CTA) buttons, sliders, or video playback buttons can cause customer discomfort.
• Children in adult or dangerous situations. For example, ads must not show children close to or handling firearms or other weapons, or in situations which may contravene established child safety best practices.
• Content that is directly targeted at or that appeals to children due to the messaging, imagery, or targeting.
• Emotionally draining or exploitative content, including content that portrays abused humans or animals.
• Content that promotes practices that can result in the physical or mental harm of customers.
• Content that encourages, glamorizes, or depicts excessive consumption of drugs or alcohol.
• Excessive violence or gore.
• Exploitation of sensitive events such as natural disasters, human-caused disasters, incidents of mass trauma and/or casualties, or the death of public figures.
• Full nudity, defined as fully visible intimate parts including genitals, breast, and buttocks.
• Obscene, controversial, defamatory, libelous, illegal, or invasive of another's privacy.
• Political content such as campaigns for or against a politician or a political party, related to an election, or content related to political issues of public debate.
• Content that revolves around controversial or highly debated social topics.
• Erotica, pornography, or explicit sexual practices or preferences.
• Foul, vulgar, or obscene language or language containing profanity, including obscured profanity (such as s@#t or WTF), graphic or suggestive language, double meanings, or scatological references.
• Religious advocacy - either advocating for or demeaning any religion.
• Threatening, abusive, or harassing content, or content that advocates or discriminates against a protected group (whether based on race, color, national origin, religion, disability, sex, sexual orientation, disability, age, or any similar or another category).
• Content that promotes products or services not related to books, book-related items, or products/services for book professionals.
• Content that infers or claims to diagnose, treat, or question gender identity or sexual orientation.
• Content that encourages or promotes vandalism, anti-social behavior, or the defacing of public or private property.
• Content that claims to diagnose, cure, mitigate, treat, or prevent a disease or addiction.
• Content that promotes practices that can result in physical or mental harm.
• Content that may infringe, encourage, or enable, the infringement of intellectual property or personal rights.
• Cruelty toward people or animals.
• Deceptive, false, or misleading content.
• Content that violates our guidelines.