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Solutions for Marketers

Leverage the power of Edelweiss to promote your titles to the largest audience of book professionals.

View our Promotions Kit for options and pricing.

Edelweiss Is the Place Professional Book People Come To Make Decisions

Edelweiss is the place for over 180,000 book professionals to market, sell, discover, and order new book titles. Whether you want to push an upcoming release, bestseller, reprint, sale, or giveaway, there are a number of ways to promote your titles to the right audience at the right time.

NEW OFFERINGS

Dedicated eBlast

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In-Platform Engagements

To reserve, contact marketing@abovethetreeline.com.

All content must adhere to our advertising and cancellation policy.

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10,000+

Academics

7,000+

Media or agency professionals

103,000+

Reviewers, readers, or other book lovers

30,000+

Booksellers, including 4,000+ verified B&N employees and 7,000+ verified ABA store employees

23,000+

Librarians

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For information on more of our newsletter lists please email marketing@abovethetreeline.com.

Edelweiss Review Copy Module

Review copies are a powerful way to generate buzz, reviews, and orders! Edelweiss allows you to manage digital and audio formats in one place in an affordable, effective way. 

Title Banner Inserts

Title banner inserts are banners that appear above your title listing throughout Edelweiss, drawing the eye of buyers and readers. These ads remain in Edelweiss for as long as the title is active and can be updated at any time.

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Featured
Titles

Featured Titles are highlighted at the top of the Weekly Greeting AND at the top of the Review Copy tab in Edelweiss during the week of reservation. They drive traffic to your title in Edelweiss!

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Collaborative Consumer Marketing

In addition to advertising to the large user community of book professionals on Edelweiss, publishers can also sponsor placement of their titles in independent bookstore D2C email campaigns.

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Newsletter Advertising

We offer a variety of newsletter advertising opportunities to highlight your titles to any audience - broad or niche. With weekly, monthly, and quarterly newsletters, you can get your titles in front of the right audience at the right time.

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Weekly Greeting Newsletter

The Weekly Greeting goes out to our largest list of over 100,000+ Edelweiss users in the US, Canada, and Australia. This visually stunning newsletter boasts open rates of ~30%! Make your titles or events stand out in this newsletter with these promotional options:​

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Monthly Bookseller & Librarian Newsletters

These two monthly newsletters to librarians and booksellers include relevant product updates, training tips, upcoming events, and other news specific to user type. Three banners are available for purchase in the Bookseller newsletter and two banners are available for purchase in the Librarian newsletter.

Edelweiss Community Newsletters

Promote your titles to ABA members, LibraryReads members, and Barnes & Noble employees in Edelweiss Community newsletters. These newsletters engage readers by highlighting new titles, conversations, collaborative lists, and events happening within the Edelweiss community. These newsletters have an average open rate of 35-40% and have multiple promotional options:

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  • Banner Ads

  • Featured Reviews

  • Author Spotlights

Edelweiss Book Lists

The purpose of the Edelweiss Book Lists Project is to gather titles around designated themes and awareness months to share with booksellers and librarians. Publishers can submit up to two titles for free to each list. Learn more about upcoming calls for submissions here.

If you are interested in advertising to the UK market, please email marketing@abovethetreeline.com.

Receive important updates and special deals to help promote your titles by subscribing to our Publisher Marketing Newsletter.

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