Edelweiss by Above the Treeline announced the launch of Edelweiss BookFest, a virtual event designed to create a gathering place for all members of the book publishing industry. The pandemic disrupted the normal schedule of events that have typically served book publishers and buyers.

The new online Edelweiss BookFest event will take place June 8-9, 2021. Preliminary education tracks will include New Title Discovery, Retail Bookselling, Library Best Practices, and a special track on revenue generation in the evolving pandemic period. Edelweiss BookFest will consist of virtual booths for attendees to visit that will enable live conversations, videos, and downloadable tools for sales and marketing.

Edelweiss currently works with over 95% of the book publishing community to provide sales and marketing tools that make books easier to discover, sell, and purchase. The two-day event will be preceded by a series of individual book launches using an expanded Edelweiss platform.

As a neutral third-party between sellers and publishers, Edelweiss sees this as the ideal time to leverage the latest online technologies and virtual experiences to replace canceled in-person events.

John Rubin, CEO of Edelweiss by Above the Treeline commented, “We repeatedly hear from our customers that there continues to be a need to bring together the market, particularly in such times of uncertainty. Stores are looking for ways to drive sales and survive the pandemic period by reaching the expanding online reader audience. Publishers want new ways to highlight their authors and fuel new and traditional revenue streams for all parties. Edelweiss BookFest will provide a new way to put more books in people’s hands.”

For more information on booth space or sponsorships contact Katie Brennan at kbrennan@abovethetreeline.com or 917-859-3619.

To register for Bookfest, go here.