Targeted Advertising to Edelweiss User Communities
Reach readers and buyers of specific genres (i.e. Fiction, YA Romance) or book professional groups (i.e. ABA members/IndieNext, public librarians/LibraryReads, B&N employees) by promoting your titles to Edelweiss user communities.
Edelweiss Community Newsletters engage readers by highlighting new titles, conversations, collaborative lists, and events happening within the Edelweiss community. The newsletters for these quickly growing Communities of book industry professionals and influencers have an average open rate of 35-40%.
Scroll down to view a list of our Community schedule for the rest of 2022. If you would like to reach a specific group, but do not see it on the list or at your preferred time, please reach out to marketing@abovethetreeline.com. We can work with you in advance to reserve all advertising in a particular email.
Promotional options within each Community newsletter include:
Banner ads in newsletters to Community members (reserve below)
- All banner specs are 600px wide by 150px high.
- Must submit: banner artwork and desired redirect URL.
Featured Review in newsletters to Community members (reserve below)
- Must submit a professional 100-150 word count review of your title, jacket cover, and desired redirect URL.
Author Spotlight in newsletters to Community members (reserve below)
Reserve space for an Author Highlight, Featured Article, Podcast, or link to your website.
- Must submit 150 word limit of content, one image (720 px high by 1080 px wide), and desired redirect URL
Important Things to Know
Prices for advertising spots noted below. All content is due by the end of the week prior to your reserved newsletter run date. Cancellations must be made 30 days in advance of run-date. No refunds will be issued if reservation is cancelled less than 30 days before newsletter/promotion run date.
In addition to advertising, you can also promote your events in Edelweiss Community free of charge.
View the entire promotional calendar here. This includes Community newsletters as well as other newsletters offered by Edelweiss. Be sure to subscribe to our Publisher Marketing Newsletter. If you have any questions, please email marketing@abovethetreeline.com.
All content must adhere to our advertising policy.
Make a reservation for 2022.
Or contact our team if you are looking for other genres or timeframes at marketing@abovethetreeline.com.