Targeted Advertising to Edelweiss User Communities Can Now Be Booked at Our New
Advertising Center!
Reach readers and buyers of specific genres (i.e. Fiction, YA Romance) or book professional groups (i.e. ABA members/IndieNext, public librarians/LibraryReads, B&N employees) by promoting your titles to Edelweiss user communities.
Edelweiss Community Newsletters engage readers by highlighting new titles, conversations, collaborative lists, and events happening within the Edelweiss community. The newsletters for these quickly growing Communities of book industry professionals and influencers have an average open rate of 35-40%.
Log in to your Edelweiss account and visit advertising.edelweiss.plus to view our Community schedule. Explore the Community newsletter calendar and filter the page by searching for specific genre or book professional communities.
View prices, availability of ads, and examples. Reserve an advertisement by adding it your cart and purchasing the ad. You can upload the assets at the time of purchase, or continue to the payment page to reserve the ad without uploading assets.
All content is due by the end of the week prior to your reserved newsletter run date. If you don't upload your assets at the time of purchase, revisit Advertising Center and click on Upcoming Advertisements to upload your assets.
Important Things to Know
If you would like to reach a specific group, but do not see it on the list or at your preferred time, please reach out to marketing@abovethetreeline.com.
To reserve all advertising spaces in a Community newsletter, the cost is $5,500 for a large community, $4,235 for a medium community, and $2,600 for a small community. By purchasing all ad spaces in a community newsletter, you get: the top banner, middle banner, bottom banner, a featured review, and an author spotlight. If you are interested in reserving all advertising spaces, please email marketing@abovethetreeline.com.
All content is due by the end of the week prior to your reserved newsletter run date. Cancellations must be made 60 days in advance of run-date. No refunds will be issued if reservation is cancelled less than 60 days before newsletter/promotion run date.
In addition to advertising, you can also promote your events in Edelweiss Community free of charge.
View the entire promotional calendar here. This includes Community newsletters as well as other newsletters offered by Edelweiss. Be sure to subscribe to our Publisher Marketing Newsletter. If you have any questions, please email marketing@abovethetreeline.com.
All content must adhere to our advertising policy.
Promotional options within each Community newsletter include:
Banner ads in newsletters to Community members (reserve below)
- All banner specs are 600px wide by 150px high.
- Must submit: banner artwork and desired redirect URL.
Featured Review in newsletters to Community members (reserve below)
- Must submit a professional 100-150 word count review of your title, jacket cover, and desired redirect URL.
Author Spotlight in newsletters to Community members (reserve below)
Reserve space for an Author Highlight, Featured Article, Podcast, or link to your website.
- Must submit 150 word limit of content, one image (720 px wide by 1080 px high), and desired redirect URL
