Targeted Advertising to Edelweiss User Communities

Reach readers and buyers of specific genres (i.e. Fiction, YA Romance) or book professional groups (i.e. ABA members/IndieNext, public librarians/LibraryReads, B&N employees) by promoting your titles to Edelweiss user communities.

Promotional options include:

  • Banner ads in newsletters to community members (reserve below)
  • Posting your virtual events for free!
  • Featured events (coming soon!)
  • In-app advertising (coming soon!)
  • Featured titles and reviews (coming soon!)



Advertising in Edelweiss Community Newsletters:

These newsletters engage readers by highlighting new titles, conversations, collaborative lists, and events happening within the Edelweiss community. The newsletters for these quickly growing Communities of book industry professionals and influencers have an average open rate of 35 - 40%.


Prices for advertising spots noted below. All banner specs are 600px wide by 150px high. Unless noted otherwise, banner artwork and desired redirect URL are due by the end of the week prior to your reserved newsletter run date. View the entire promotional calendar here. Be sure to subscribe to our Publisher Marketing Newsletter. If you have any questions, please email


All prices below reflect our 10% off Community advertisements promo valid now through January 21st.


Make a Reservation: