Targeted Email Marketing = Successful Email Marketing
Campaign Builder
Create attractive, targeted email campaigns in just minutes.
Easily create segments of customers who are interested in a certain topic, genre, or section.
Using Campaign Builder
Edelweiss360 walks you through the steps to craft the perfect email. There's limitless potential! You could:
- Send monthly customer newsletters with personal recommendations
- Promote new or upcoming inventory in a certain genre
- Promote inventory on sale
- Share holiday or seasonal purchase recommendations
- Share titles of local interest or by local authors
- Promote events with author titles
- Recommend lesser-known but great titles that they may have missed
How does it work?
The details
Customer Emails
Every email is personalized and branded as coming from your store. Customers can click on a title to learn more and order if they'd like.
You control the frequency and the content of emails that go to your customers. Nothing is "cookie cutter." Whether you accept the auto-generated recommendations or elect to edit/append them is up to you! Your customer emails are not shared with any third parties.
Regardless of whether customers order online or in the store, you can track how many of your recommendations convert to sales:
Customer Profiles
View purchase history as well as queued title, event, and collection recommendations. Preview the email as it would be personalized for this customer.
Author Events
Add upcoming events for your store. At-a-glance, see how many of your customers have been matched with that even based on their past interest in similar events or related titles - edit at will.
For each event, add related titles and sections of your store. Review and tweak the recommended list of comparable titles that drive recommendations for customers. Manually add to your customer's recommendations if you'd like.
Add to Campaign from Edelweiss+
Add a title to one of your Edelweiss360 campaigns while adding titles to an order in Edelweiss+!
Most Copies in Stock
Edelweiss360 identifies the titles you have the most of so that you can easily include them in campaigns!
Staff Reviews
Use positive staff reviews from Edelweiss+ to highlight titles you believe in.
Most Ordered Frontlist
Feature the titles you are highly anticipating and have already ordered!
Bestsellers
Draw attention to the newer titles that are doing really well in your store.
Tag Similar Titles
Utilize tags from Edelweiss+ to group similar titles together.
Customer Metrics
Monitor your customer engagement and sales activity over time.
