"We've had a regular newsletter, but we’ve never been able to reach people with this many recommendations so quickly and easily - and targeted to our customers... I’m not a technophobe, but I’m not necessarily good at it either. For me to be able to take the leap and be able to do it so easily immediately – that’s huge."
- Lisa Swayze, Buffalo Street Books
"The genre targeting has been the most useful because of how powerful the individual customer targeting is in Edelweiss360. It's so easy to go through and say 'all customers who have purchased mystery in the last six months.' That has been the most successful for us."
- Gwen Delaney, Rediscovered Books
Make it easy for customers, who know and trust your recommendations, to discover their next read at your store. Help them buy more books, more often, from YOU - whether they are in the store or online.