WEBINAR FOR PUBLISHERS

Using Review Copies to Promote New Titles

 

Have you ever wondered how other publishers use review copies to promote their titles? Could you learn from what works (and what doesn’t) for them?

 

Please join your peers at HarperCollins and W.W. Norton to talk about best practices for managing digital review copies (DRCs). We’ll discuss common questions such as:

 

Who do you target with review copies? How do you reach them?

How do you determine which Edelweiss users have access to download or request DRCs?

How do you promote your review copies?

How do you involve your sales team?

We’ll also briefly walk-through some updated DRC functionality available in Edelweiss.

 

 

 

Learn more about the review copy module for publishers.

 

Thursday, January 18th, 2:00-3:00 ET

 

Co-Presenters:

Kara Coughlin

Manager of Sales Ops at HarperCollins

 

Golda Rademacher

Library Sales & Marketing Director at W. W. Norton