Edelweiss is a platform utilized to efficiently share title information, digital catalogs, and review copies as well as sales and marketing plans. It is the primary method independent bookstores and B&N and over 185,000 book professionals and serious readers discover new titles!
As part of your distribution partnership, IPG sends your title information to Edelweiss. They manage data feeds and title information for you! IPG includes your titles in their catalogs, which they use to sell across their sales channels and into accounts.
If you'd like to maximize your presence on Edelweiss and drive more traffic to your title listings, you may take advantage of additional services.
Create a free Edelweiss account. Browse your titles in IPG's catalogs on Edelweiss, check out Edelweiss Community (a sister site aimed at book lovers), and explore. Learn how to use Saved Filters to find exactly the books you want. For more info, check out the knowledge base or new user training.
Subscribe to newsletters of interest. The monthly publisher newsletter is the main source for publisher information on Edelweiss and the marketing newsletter is where we announce new marketing opportunities.
There are a number of options available to you to promote your titles on Edelweiss, including:
Important Note: In order to reserve a promotion on Edelweiss+, you must be a user within your distributor's account. If you don’t see the “promote” button on your title, reach out to your representative at IPG for help!
Independent Publisher Listing (IPL)