First Comprehensive Virtual Book Launches Set to Transform Marketing & Sales Efforts for Publishing Ecosystem


Ann Arbor, MI - Edelweiss by Above the Treeline today announced plans to host the first comprehensive virtual book launch, which will allow book publishers to access its new technology platform to ignite interest and sales of new titles among publishers, bookstores, libraries, and influencers.

Publishers will have the ability to leverage the extensive buyer community built by Edelweiss in a neutral setting to highlight authors and titles, encourage networking, and provide a platform to build interest in new release sales.

Initially, four events are planned and will be available for exclusive sponsorship.  Up to three titles will be included for each event with the opportunity to add additional titles on a customized basis. Edelweiss will execute a wide-reaching marketing program to ensure engagement before, during, and after the event. Sponsorships will be available on a first come, first served basis. The platform has been developed by Edelweiss in conjunction with 365 MEDIA, a highly regarded expert in the virtual event industry.

“We are thrilled to continue our 20-year history of serving the publishing community by introducing yet another tool to empower publishers to connect with and market to their most important audiences. The past year has put great pressure on bookstores and the industry as a whole. We will continue to innovate and deploy our deep passion for books, to help businesses and publishers thrive,” John Rubin, CEO of Edelweiss by Above the Treeline, said in announcing the new platform.

RD Whitney, CEO of 365 MEDIA added, “Edelweiss is a natural partner for 365 MEDIA, allowing us to leverage our expertise and provide virtual event solutions and technology that complement Edelweiss’ in-depth knowledge of the needs of publishers, booksellers, libraries, and readers. We look forward to additional collaborations with the team.”

The first Edelweiss Virtual Book Launch is scheduled for February 2021. Plans are to continue to provide this service monthly throughout the year.  For more information, contact Katie Brennan at 917-859-3619 or


About Edelweiss by Above the Treeline

Edelweiss by Above the Treeline empowers the book publishing industry with marketing, sales, and business intelligence tools that make the journey from author to reader more efficient. Over 165,000 book professionals engage in the community and utilize its tools to create catalogs that allow bookstores, libraries, reviewers, bloggers and other influencers to discover titles and manage the processes that keep them competitive. The company is privately owned since 2002 and based in Ann Arbor, MI. For more information, visit

About 365 MEDIA |

365 MEDIA started developing online event technology and data services in 1999 and became a pioneer in the genre by working with business media companies to extend real world media products into successful online versions. Today, 365 MEDIA is remains a leading technology and services company, now specializing in full service virtual event management, online communities, online, training, and certification programs, custom research, and media services such as audience development and engagement.