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Edelweiss BookFest To Fill Gap Left By In-Person Event Cancellations
Edelweiss by Above the Treeline announced the launch of Edelweiss BookFest, a virtual event designed to create a gathering place for all members of the book publishing industry. The pandemic disrupted the normal schedule of events that have typically served book publishers and buyers. The new…
Read MoreFirst Comprehensive Virtual Book Launches
First Comprehensive Virtual Book Launches Set to Transform Marketing & Sales Efforts for Publishing Ecosystem Ann Arbor, MI – Edelweiss by Above the Treeline today announced plans to host the first comprehensive virtual book launch, which will allow book publishers to access its new…
Read MoreUK Bookshops Can Leverage Their New Bookshop.org Presence with Edelweiss360 Email Marketing – For Free!
As UK bookshops face another shutdown (and around the holidays no less!), many shops are quickly fortifying their online presence, eCommerce, and email marketing capabilities. In addition to their own shop websites, many are turning to newly launched BookShop, where they can create a virtual shopfront….
Read MoreEdelweiss360 Launches Collaborative Consumer Marketing Program for Independent Bookstores and Publishers – HarperCollins and Sourcebooks Among Early Participants
As independent booksellers across the country shift energies to connecting with customers unable to come into their stores, Above the Treeline, the company behind the book industry’s Edelweiss+ platform, has teamed with HarperCollins Publishers, Sourcebooks, Columbia University Press, and others to pilot a new Collaborative…
Read MoreStore Operations During COVID-19
Last week, 290 booksellers responded to our survey about the current state of their business during the COVID-19 crisis. The vast majority of stores report that they are open in some capacity – albeit perhaps with closed doors, limited hours, and/or limited staffing. Depending on their location, some stores are allowed to be open with social…
Read MoreEdelweiss360 Collaborative Consumer Marketing
EDELWEISS360 COLLABORATIVE CONSUMER MARKETING The “Shelter-in-Place” Era Beta Test Get your titles in front of loyal indie bookstore consumers and support the indies by sponsoring placement in their store-branded email campaigns. Collaborate with the Indies to Connect the Right Books with the Right Readers: Due to “shelter…
Read MoreDaniel Fridd Joins Edelweiss+ UK
Above the Treeline, the company that provides the Edelweiss+ platform, has announced that former Bertline support team member and bookshop owner Daniel (Dan) Fridd is joining the Edelweiss+ UK team. Dan will work with Ruth Bradstreet, Managing Director, Europe, to support booksellers and publishers. Edelweiss+…
Read MoreSpecial Offers From Publishers
These are challenging times, but we’re all in this together. Below are special offers that our publishers have put together to support readers, booksellers, and librarians. Please contact publishers directly with any questions. Please note that offers specific to bookstores and libraries are located halfway…
Read MoreEdelweiss360 Available to Independent Bookstores During Crisis
To our booksellers, As the world has turned upside down and many of you have reduced hours, closed your stores to foot traffic or closed temporarily altogether, we’ve been thinking about ways we can help. One way that we think we can is to expedite the…
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