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Ann Arbor, MI, March 2, 2022 – Above the Treeline Edelweiss+, the online platform that serves as the primary hub for publishers to market, promote and sell their titles, announced the creation of the Legacy Book Club. The Legacy Book Club is designed for employees…
Read MoreEdelweiss by Above the Treeline announced today that Linda A. Duggins will be joining their senior leadership team as Vice President of Strategic Partnerships. In this role, Duggins will develop and implement an innovative, comprehensive partnership strategy that includes publishing houses, book professionals, industry organizations,…
Read MoreEdelweiss by Above the Treeline announced the launch of Edelweiss BookFest, a virtual event designed to create a gathering place for all members of the book publishing industry. The pandemic disrupted the normal schedule of events that have typically served book publishers and buyers. The new…
Read MoreFirst Comprehensive Virtual Book Launches Set to Transform Marketing & Sales Efforts for Publishing Ecosystem Ann Arbor, MI – Edelweiss by Above the Treeline today announced plans to host the first comprehensive virtual book launch, which will allow book publishers to access its new…
Read MoreAs UK bookshops face another shutdown (and around the holidays no less!), many shops are quickly fortifying their online presence, eCommerce, and email marketing capabilities. In addition to their own shop websites, many are turning to newly launched BookShop, where they can create a virtual shopfront….
Read MoreAs independent booksellers across the country shift energies to connecting with customers unable to come into their stores, Above the Treeline, the company behind the book industry’s Edelweiss+ platform, has teamed with HarperCollins Publishers, Sourcebooks, Columbia University Press, and others to pilot a new Collaborative…
Read MoreLast week, 290 booksellers responded to our survey about the current state of their business during the COVID-19 crisis. The vast majority of stores report that they are open in some capacity – albeit perhaps with closed doors, limited hours, and/or limited staffing. Depending on their location, some stores are allowed to be open with social…
Read MoreEDELWEISS360 COLLABORATIVE CONSUMER MARKETING The “Shelter-in-Place” Era Beta Test Get your titles in front of loyal indie bookstore consumers and support the indies by sponsoring placement in their store-branded email campaigns. Collaborate with the Indies to Connect the Right Books with the Right Readers: Due to “shelter…
Read MoreAbove the Treeline, the company that provides the Edelweiss+ platform, has announced that former Bertline support team member and bookshop owner Daniel (Dan) Fridd is joining the Edelweiss+ UK team. Dan will work with Ruth Bradstreet, Managing Director, Europe, to support booksellers and publishers. Edelweiss+…
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