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Edelweiss Launches Employee Bookclub Aimed at Helping to Dismantle Systemic Inequities
Edelweiss Launches Employee Bookclub Aimed at Helping to Dismantle Systemic Inequities Ann Arbor, MI, March 2, 2022 – Above the Treeline Edelweiss+, the online platform that serves as the primary hub for publishers to market, promote and sell their titles, announced the creation of…
Read MoreEdelweiss Welcomes Linda Duggins as VP Strategic Partnerships
Edelweiss Welcomes Linda Duggins as VP of Strategic Partnerships Edelweiss by Above the Treeline announced today that Linda A. Duggins will be joining their senior leadership team as Vice President of Strategic Partnerships. In this role, Duggins will develop and implement an innovative, comprehensive…
Read MoreEdelweiss BookFest To Fill Gap Left By In-Person Event Cancellations
Edelweiss by Above the Treeline announced the launch of Edelweiss BookFest, a virtual event designed to create a gathering place for all members of the book publishing industry. The pandemic disrupted the normal schedule of events that have typically served book publishers and buyers. The new…
Read MoreFirst Comprehensive Virtual Book Launches
First Comprehensive Virtual Book Launches Set to Transform Marketing & Sales Efforts for Publishing Ecosystem Ann Arbor, MI – Edelweiss by Above the Treeline today announced plans to host the first comprehensive virtual book launch, which will allow book publishers to access its new…
Read MoreUK Bookshops Can Leverage Their New Bookshop.org Presence with Edelweiss360 Email Marketing – For Free!
UK BOOKSHOPS CAN LEVERAGE THEIR NEW BOOKSHOP.ORG PRESENCE WITH EDELWEISS360 EMAIL MARKETING – FOR FREE! As UK bookshops face another shutdown (and around the holidays no less!), many shops are quickly fortifying their online presence, eCommerce, and email marketing capabilities. In addition to their…
Read MoreEdelweiss360 Launches Collaborative Consumer Marketing Program for Independent Bookstores and Publishers – HarperCollins and Sourcebooks Among Early Participants
EDELWEISS360 LAUNCHES COLLABORATIVE CONSUMER MARKETING PROGRAM FOR INDEPENDENT BOOKSTORES AND PUBLISHERS – HARPERCOLLINS AND SOURCEBOOKS AMONG EARLY PARTICIPANTS As independent booksellers across the country shift energies to connecting with customers unable to come into their stores, Above the Treeline, the company behind the book…
Read MoreStore Operations During COVID-19
STORE OPERATIONS DURING COVID-19 Last week, 290 booksellers responded to our survey about the current state of their business during the COVID-19 crisis. The vast majority of stores report that they are open in some capacity – albeit perhaps with closed doors, limited hours, and/or limited staffing. Depending on their location, some stores are allowed…
Read MoreEdelweiss360 Collaborative Consumer Marketing
EDELWEISS360 COLLABORATIVE CONSUMER MARKETING The “Shelter-in-Place” Era Beta Test Get your titles in front of loyal indie bookstore consumers and support the indies by sponsoring placement in their store-branded email campaigns. Collaborate with the Indies to Connect the Right Books with the Right Readers: Due to “shelter…
Read MoreDaniel Fridd Joins Edelweiss+ UK
DANIEL FRIDD JOINS EDELWEISS+ UK Above the Treeline, the company that provides the Edelweiss+ platform, has announced that former Bertline support team member and bookshop owner Daniel (Dan) Fridd is joining the Edelweiss+ UK team. Dan will work with Ruth Bradstreet, Managing Director, Europe,…
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