Edelweiss by Above the Treeline announced the launch of Edelweiss BookFest, a virtual event designed to create a gathering place for all members of the book publishing industry. The pandemic disrupted the normal schedule of events that have typically served book publishers and buyers. The new online...
First Comprehensive Virtual Book Launches Set to Transform Marketing & Sales Efforts for Publishing Ecosystem Ann Arbor, MI - Edelweiss by Above the Treeline today announced plans to host the first comprehensive virtual book launch, which will allow book publishers to access its new technology platform...
UK BOOKSHOPS CAN LEVERAGE THEIR NEW BOOKSHOP.ORG PRESENCE WITH EDELWEISS360 EMAIL MARKETING - FOR FREE! As UK bookshops face another shutdown (and around the holidays no less!), many shops are quickly fortifying their online presence, eCommerce, and email marketing capabilities. In addition to their own shop...
EDELWEISS360 LAUNCHES COLLABORATIVE CONSUMER MARKETING PROGRAM FOR INDEPENDENT BOOKSTORES AND PUBLISHERS - HARPERCOLLINS AND SOURCEBOOKS AMONG EARLY PARTICIPANTS As independent booksellers across the country shift energies to connecting with customers unable to come into their stores, Above the Treeline, the company behind the book industry's Edelweiss+...
STORE OPERATIONS DURING COVID-19 Last week, 290 booksellers responded to our survey about the current state of their business during the COVID-19 crisis. The vast majority of stores report that they are open in some capacity - albeit perhaps with closed doors, limited hours, and/or limited staffing. Depending on their location, some stores are allowed to be...