9/8/2010 - Above the Treeline Partners with Regional Bookseller Associations to Provide Online Catalogs for Fall Trade Shows
Wednesday, September 8, 2010 at 3:44PM Ann Arbor, MI - September 8th, 2010 - Eight of the nine U.S. regional bookseller associations have partnered with Above the Treeline, provider of the book industry's digital catalog Edelweiss, to provide online companion catalogs for their upcoming fall 2010 trade shows taking place in September and October. These online product catalogs will provide attendees, interested booksellers, bloggers, and other book industry professionals with an online resource to browse, share, tag, and order titles being featured at this year's shows.
The online catalogs will be named Books@GLIBA, Books@MBA, Books@MPIBA, Books@NAIBA, Books@NEIBA, Books@PNBA, Books@SCIBA, and Books@SIBA in keeping with the successful Books@BEA program inaugurated at this year's Book Expo America show that attracted nearly 5,000 visitors. Programs and events such as author signings and rep picks will be highlighted within the catalogs.
Exhibitors and authors attending these regional bookseller shows can include their featured titles in by loading their titles into Edelweiss. Edelweiss clients can simply choose which of their titles they would like to include in the catalogs - no additional charges apply. Others may join Edelweiss and load their titles using the new credit card-based small publisher pricing option: $20 per month for one title, $10 per month for each additional title. A single month will cover participation in all of the shows the publisher is attending.
Each of the eight catalogs will have a dedicated domain name and section within Edelweiss. Catalogs will be activated a week before each show and remain active for at least a month following the show. The domain names are listed below.
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Great Lakes Independent Booksellers Association (GLIBA): http://www.booksatgliba.com/
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Midwest Booksellers Assocation (MBA): http://www.booksatmba.com/
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Mountains and Plains Independent Booksellers Association (MPIBA): http://www.booksatmpiba.com/
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New England Independent Booksellers Association (NEIBA): http://www.booksatneiba.com/
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New Atlantic Independent Booksellers Assocation (NAIBA): http://www.booksatnaiba.com/
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Pacific Northwest Booksellers Association (PNBA): http://www.booksatpnba.com/
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Southern Independent Booksellers Alliance (SIBA): http://www.booksatsiba.com/
For more information about the regional bookseller associations fall trade show companion catalogs, including how to participate, please email tradeshows@abovethetreeline.com.
| About Above the Treeline, LLC Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry. Their newest tool, Edelweiss, is an online interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs. With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs. Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.
For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/ |
Above the Treeline
120 W. Washington
Ann Arbor, MI
Tel: 734-996-2730
Fax: 734-996-2790
Email: edelweiss@abovethetreeline.com
http://www.abovethetreeline.com/edelweiss/
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