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Standing Out in the Crowd: Creating Title Banner Inserts That Work

By Gabriella Costa | July 19, 2023

Edelweiss title banner inserts are designed to help publishers make their titles stand out to buyers and reviewers. Ashley Thuernau, Edelweiss Marketing Manager, has seen her fair share of title banner inserts and she discusses some tips for publishers on designing an insert that works.

Literati Bookstore on Edelweiss360

By Gabriella Costa | July 13, 2023

Created for booksellers exclusively, Edelweiss360 was designed to enable booksellers to incorporate email marketing into their already existing workflows and to reclaim their most valuable resource—their time. We spoke with Mike Gustafson, one of the co-owners of Literati Bookstore, about the benefits of the tool’s “powerful simplicity.”

Ayesha Manazir Siddiqi on The Centre

By Gabriella Costa | June 5, 2023

Ayesha Manazir Siddiqi shares more about the speculative thriller The Centre, summoning the courage and will to write a novel, and exploring love, loneliness, and the darker underside of language learning in her debut.

Erasing the Margins: Edelweiss Legacy on Building a Book World that Values Everyone’s Stories

By Gabriella Costa | May 8, 2023

At Edelweiss, we fervently believe in the power of books to engage, enlighten, and transform our world. We also know that systemic racism has intentionally marginalized communities of color, which has prevented the book industry from reflecting the diversity of our world. We’re doing our part to be part of the solution by launching a nonprofit, Edelweiss Legacy.

Tanaz Bhathena on Of Light and Shadow

By Gabriella Costa | May 5, 2023

Tanaz Bhathena shares more about her YA Fantasy Of Light and Shadow, her research process into the world of Indian banditry, and the inspiring curiosity of young adult readers.

Helen Macdonald and Sin Blaché on Prophet

By Gabriella Costa | April 24, 2023

Helen Macdonald and Sin Blaché share more about their upcoming novel Prophet, the lockdown conversations that informed the book, and taking on the concept of weaponized nostalgia while writing a love letter to genre fiction.

Featured booklists

Caribbean Heritage & Pride Reads

Celebrating titles that explore the intersections of LGBTQ+ & Caribbean identities!

Diverse YA Fantasy

Any type of fantasy YA book- high fantasy, urban fantasy, magical realism, etc- that showcases a cast and protagonist that is not white, cisgender, heterosexual, and/or non-disabled.

BookTok Made Me

It started with one series, now we're here.