Created for booksellers exclusively, Edelweiss360 was designed to enable booksellers to incorporate email marketing into their already existing workflows and to reclaim their most valuable resource—their time. We spoke with Mike Gustafson, one of the co-owners of Literati Bookstore, about the benefits of the tool’s “powerful simplicity.”
At Edelweiss, we fervently believe in the power of books to engage, enlighten, and transform our world. We also know that systemic racism has intentionally marginalized communities of color, which has prevented the book industry from reflecting the diversity of our world. We’re doing our part to be part of the solution by launching a nonprofit, Edelweiss Legacy.
Edelweiss360 is a free email marketing tool that allows bookstores to promote titles and events to the right customers—and then track conversion to sales. We spoke with one of the bookstores currently using 360, Letterpress Books, about the process of getting started using the tool and the benefits they have seen since adopting it.
Edelweiss is a proud partner of LibraryReads, the monthly nationwide library staff picks list for adult fiction and non-fiction. We chatted with LibraryReads Executive Director Rebecca Vnuk about the creation of the list, their efforts to showcase debut authors, and what makes her excited for the organization’s future.