Standing Out in the Crowd: Creating Title Banner Inserts That Work

By Gabriella Costa | July 19, 2023

Edelweiss title banner inserts are designed to help publishers make their titles stand out to buyers and reviewers. Ashley Thuernau, Edelweiss Marketing Manager, has seen her fair share of title banner inserts and she discusses some tips for publishers on designing an insert that works.

Literati Bookstore on Edelweiss360

By Gabriella Costa | July 13, 2023

Created for booksellers exclusively, Edelweiss360 was designed to enable booksellers to incorporate email marketing into their already existing workflows and to reclaim their most valuable resource—their time. We spoke with Mike Gustafson, one of the co-owners of Literati Bookstore, about the benefits of the tool’s “powerful simplicity.”

The Power of a List: Independent Publishers Group on Edelweiss Community

By Gabriella Costa | April 17, 2023

Edelweiss Community makes conversation and collaboration on books easy. One of the organizations that has adopted Community as part of their workflow, the distributor Independent Publishers Group (IPG), shares how the platform’s Collaborative Lists have made it simpler than ever to work together as a team.

Alona Fryman on the World of Book Promotion

By Gabriella Costa | April 8, 2023

Alona Fryman is the Director of Marketing Design at Bloomsbury and a veteran of the publishing industry with over twenty years of experience. Alona spoke with us about the world of book marketing, what surprised her when she got started in publishing, and how she makes the most of Edelweiss in her role promoting books.

Letterpress Books on Edelweiss360

By Gabriella Costa | March 28, 2023

Edelweiss360 is a free email marketing tool that allows bookstores to promote titles and events to the right customers—and then track conversion to sales. We spoke with one of the bookstores currently using 360, Letterpress Books, about the process of getting started using the tool and the benefits they have seen since adopting it.

Supporting Diverse Books through the Thema Classification System

By Gabriella Costa | October 17, 2022

We recently added visibility to Thema subject categories for UK users as part of a larger project to improve the discoverability of diverse books on our site.

In with the New: Rizzoli on Beta-testing Edelweiss Designer

By Gabriella Costa | August 31, 2022

In honor of the launch of Edelweiss Designer, Rizzoli discusses collaborating with Edelweiss on the development of the new tool and what it brings to the table for publishers.

Edelweiss Everlasting: Building a Greener Book World

By Gabriella Costa | June 16, 2022

Book people believe in the potential of books to make the world a better place and, at Edelweiss, we are definitely book people. 

As part of this, we are committed to developing products that further ongoing efforts to build a more sustainable book world.