Standing Out in the Crowd: Creating Title Banner Inserts That Work

By Gabriella Costa | July 19, 2023

Edelweiss title banner inserts are designed to help publishers make their titles stand out to buyers and reviewers. Ashley Thuernau, Edelweiss Marketing Manager, has seen her fair share of title banner inserts and she discusses some tips for publishers on designing an insert that works.

Erasing the Margins: Edelweiss Legacy on Building a Book World that Values Everyone’s Stories

By Gabriella Costa | May 8, 2023

At Edelweiss, we fervently believe in the power of books to engage, enlighten, and transform our world. We also know that systemic racism has intentionally marginalized communities of color, which has prevented the book industry from reflecting the diversity of our world. We’re doing our part to be part of the solution by launching a nonprofit, Edelweiss Legacy.

The Power of a List: Independent Publishers Group on Edelweiss Community

By Gabriella Costa | April 17, 2023

Edelweiss Community makes conversation and collaboration on books easy. One of the organizations that has adopted Community as part of their workflow, the distributor Independent Publishers Group (IPG), shares how the platform’s Collaborative Lists have made it simpler than ever to work together as a team.

Alona Fryman on the World of Book Promotion

By Gabriella Costa | April 8, 2023

Alona Fryman is the Director of Marketing Design at Bloomsbury and a veteran of the publishing industry with over twenty years of experience. Alona spoke with us about the world of book marketing, what surprised her when she got started in publishing, and how she makes the most of Edelweiss in her role promoting books.

LibraryReads: A List from the People Who Know Books Best

By Gabriella Costa | March 7, 2023

Edelweiss is a proud partner of LibraryReads, the monthly nationwide library staff picks list for adult fiction and non-fiction. We chatted with LibraryReads Executive Director Rebecca Vnuk about the creation of the list, their efforts to showcase debut authors, and what makes her excited for the organization’s future.