News & Views

What's New at Above the Treeline, Edelweiss+, and the book industry?

Edelweiss360 Launches Collaborative Consumer Marketing Program for Independent Bookstores and Publishers – HarperCollins and Sourcebooks Among Early Participants

By Sara Richmond | May 20, 2020 | Comments Off on Edelweiss360 Launches Collaborative Consumer Marketing Program for Independent Bookstores and Publishers – HarperCollins and Sourcebooks Among Early Participants

As independent booksellers across the country shift energies to connecting with customers unable to come into their stores, Above the Treeline, the company behind the book industry’s Edelweiss+ platform, has teamed with HarperCollins Publishers, Sourcebooks, Columbia University Press, and others to pilot a new Collaborative…

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Store Operations During COVID-19

By Sara Richmond | May 7, 2020 | Comments Off on Store Operations During COVID-19

Last week, 290 booksellers responded to our survey about the current state of their business during the COVID-19 crisis. The vast majority of stores report that they are open in some capacity – albeit perhaps with closed doors, limited hours, and/or limited staffing. Depending on their location, some stores are allowed to be open with social…

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Publisher COVID-19 Support

By Sara Richmond | Apr 20, 2020 | Comments Off on Publisher COVID-19 Support
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Edelweiss360 Collaborative Consumer Marketing

By Sara Richmond | Apr 6, 2020 | Comments Off on Edelweiss360 Collaborative Consumer Marketing

EDELWEISS360 COLLABORATIVE CONSUMER MARKETING The “Shelter-in-Place” Era Beta Test  Get your titles in front of loyal indie bookstore consumers and support the indies by sponsoring placement in their store-branded email campaigns. Collaborate with the Indies to Connect the Right Books with the Right Readers:  Due to “shelter…

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Daniel Fridd Joins Edelweiss+ UK

By Sara Richmond | Apr 2, 2020 | Comments Off on Daniel Fridd Joins Edelweiss+ UK

Above the Treeline, the company that provides the Edelweiss+ platform, has announced that former Bertline support team member and bookshop owner Daniel (Dan) Fridd is joining the Edelweiss+ UK team. Dan will work with Ruth Bradstreet, Managing Director, Europe, to support booksellers and publishers. Edelweiss+…

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Special Offers From Publishers

By Sara Richmond | Mar 30, 2020 | Comments Off on Special Offers From Publishers

These are challenging times, but we’re all in this together. Below are special offers that our publishers have put together to support readers, booksellers, and librarians. Please contact publishers directly with any questions. Please note that offers specific to bookstores and libraries are located halfway…

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Edelweiss360 Available to Independent Bookstores During Crisis

By Sara Richmond | Mar 18, 2020 | Comments Off on Edelweiss360 Available to Independent Bookstores During Crisis

  To our booksellers, As the world has turned upside down and many of you have reduced hours, closed your stores to foot traffic or closed temporarily altogether, we’ve been thinking about ways we can help.    One way that we think we can is to expedite the…

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Update on Constant Contact Breach

By Sara Richmond | Mar 5, 2020 | Comments Off on Update on Constant Contact Breach

On March 4, 2020, our Constant Contact account was compromised temporarily, and a phishing email disguised as an invoice was sent to our users around 11:45am ET. This email preceded a legitimate communication sent to a smaller number of users, welcoming them to Edelweiss+Analytics when…

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Edelweiss360 Helps Indies Grow Revenue Through Targeted Customer Marketing

By Sara Richmond | Jan 30, 2020 | Comments Off on Edelweiss360 Helps Indies Grow Revenue Through Targeted Customer Marketing

Last week, at the ABA’s Winter Institute, Above the Treeline announced its new service for independent bookstores, Edelweiss360. The product is focused on helping stores increase revenue primarily through targeted customer email marketing, direct online sales, and fostering digital customer communities. Much of the discussion…

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Publishers Weekly: “WI15: Treeline Readies Targeted E-Marketing Product for Indies”

By Sara Richmond | Jan 28, 2020 | Comments Off on Publishers Weekly: “WI15: Treeline Readies Targeted E-Marketing Product for Indies”

“Last week at Winter Institute, Above the Treeline presented Edelweiss360, which gives independents an easier way to send out customized emails in lieu of Mailchimp or Constant Contact. A second, related component offers bookstores their own branded mobile-friendly website… One of the draws of Edelweiss360 for…

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