Edelweiss360 Launches Collaborative Consumer Marketing Program for Independent Bookstores and Publishers – HarperCollins and Sourcebooks Among Early Participants
As independent booksellers across the country shift energies to connecting with customers unable to come into their stores, Above the Treeline, the company behind the book industry’s Edelweiss+ platform, has teamed with HarperCollins Publishers, Sourcebooks, Columbia University Press, and others to pilot a new Collaborative...