Edelweiss+ Updates

EDELWEISS360 COLLABORATIVE CONSUMER MARKETING The “Shelter-in-Place" Era Beta Test  Get your titles in front of loyal indie bookstore consumers and support the indies by sponsoring placement in their store-branded email campaigns. Collaborate with the Indies to Connect the Right Books with the Right Readers:  Due to "shelter in place" guidelines, stores...

Above the Treeline, the company that provides the Edelweiss+ platform, has announced that former Bertline support team member and bookshop owner Daniel (Dan) Fridd is joining the Edelweiss+ UK team. Dan will work with Ruth Bradstreet, Managing Director, Europe, to support booksellers and publishers. Edelweiss+ is...

  To our booksellers, As the world has turned upside down and many of you have reduced hours, closed your stores to foot traffic or closed temporarily altogether, we’ve been thinking about ways we can help.    One way that we think we can is to expedite the rollout of Edelweiss360...

Last week, at the ABA’s Winter Institute, Above the Treeline announced its new service for independent bookstores, Edelweiss360. The product is focused on helping stores increase revenue primarily through targeted customer email marketing, direct online sales, and fostering digital customer communities. Much of the discussion at Winter Institute amongst booksellers focused...